The Manage Campaigns page allows you to easily see which campaigns and emails are bringing in the most revenue for your marketing efforts.
To navigate to the Manage Campaigns page, click Create > Create a campaign or use the Manage Campaigns card on the home page.
Categorized and Ad Hoc Tabs
This page is divided into two tabs: Categorized and Ad Hoc. These two tabs will govern much of the functionality on the Manage Campaigns page.
The Categorized tab is all campaigns created to associate to emails.
The Ad Hoc tab is All emails sent by your third-party email provider and integrated into Ascent360. These emails have not been added to a campaign. If you would like to add an email to a campaign, check out our section on "Adding and Removing Emails from Campaigns".
New Campaign button
This button is in the top-left corner of the Manage Campaigns page.
The New Campaign button lets you name a new campaign and assign it a campaign category. This new campaign will appear in the Categorized Tab.
Adding and Removing Emails from Campaigns
You can easily remove or add emails and their revenue to existing campaigns.
On the Categorized Tab, the overflow menu on each email row has an option to remove that email and its revenue from the campaign it is associated with.
Similarly, on the Ad Hoc Tab, the overflow menu on each row has an option to add the email and its revenue to any campaign.
This allows you to rearrange what emails are under which campaigns to more accurately show how revenue is being generated.
The Content Area
This is the area in the middle of the screen. It is made of Campaign Rows and Email Rows.
Each Campaign Row has:
- The name of a campaign and it’s campaign category
- An icon indicating the type of campaign
- A total revenue calculation of all the emails within the campaign
- A carrot to expand the selection and view the emails making up the campaign
Email Rows are what you see when you expand out a Campaign. Each row shows an email and the associated data from it.
The Manage Campaigns page helps show you the complete picture of how the revenue from your email marketing efforts adds up. The Ascent360 Revenue Attribution model does all the calculations.
Each email row has a Revenue column (you may have to go to Manage Columns and select it). This shows you how much revenue the email generated.
The Total Revenue figure on each campaign row is the sum of all the email revenue within the campaign.
Finally, the revenue total in the top left of the screen is the total revenue from each Campaign.