Contactability and SPAM Laws


Email Permission Management
This document describes how the Ascent360 email permission system works. Email permissioning is a very complex process which uses all available data to help determine the correct email permission for individuals. This is necessary to comply with the desires of our clients’ customers and prospects to successfully subscribe in and out of emails, maximize marketing audiences, and comply also with the various laws and regulations. Our goal is to help ensure that our clients have the tools to properly follow rules and regulations including the various permutations of CASL, GDPR, and CAN-SPAM.
Canadian Anti Spam Law Overview
  The new Canadian anti-spam law went into effect on July 4 th , 2014 and is considered one of the strictest and most comprehensive laws on the books.  If you have email subscribers from Canada or do business in Canada, this law will impa...