Customer Data Platform

Articles

High Level Platform Architecture Overview
The below PowerPoint presentation will take you through a High Level View of the Ascent360 system architecture.  This is designed for a non-technical user and is not fully accurate from a technical perspective. For easy viewing, click the &quo...
What is a Customer Data Platform?
The Case for a Real Time CDP Discover the Customer Data Platform Institute CDP Vendor Comparison 2018 MarTech Today White Paper includes: CDP Market Overview CDP Capabilities Choosing a CDP How to make an informed purchase Vendor Pr...
Multi Brand Database vs. Single Brand Database
Ascent360 can build two fundamentally different types of databases for our clients.  These are typically defined as: Multi Brand Database or Conglomerate database or Multi Resort Database :  This type of database is typically used by cl...
Understanding RFM
Ascent360 utilizes a customer value calculation called RFM, which stands for “Recency, Frequency and Monetary”.  At its core, RFM is a method for understanding customer value and has been used in direct / database marketing for abou...
Derived Variable and Aggregates
Individual Aggregate and Derived Variables The Ascent360 Customer Data Platform has the ability to store and create variables that aggregate data from other fields.  These aggregated fields are at the Individual (or Person) level which means t...
High Level List of Features in the Ascent360 Platform
Below is a high level list of features in the Ascent360 platform.  These are not in a specific order but are designed to offer insight into a full catalog of things that can be done within the platform. Data Integration: Productized integr...
 Exciting Changes to the CDP
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