NEW: Hide on Desktop!
We recently released a highly requested update to this handy feature: hide on desktop. That's right, you are now able to toggle between always showing a specific content element:
Or hiding it when the email is opened on a desktop computer:
Or hiding it when it's opened on a mobile device:
Optimizing for Mobile
Content Block Options
You can check the result by going into the Preview and selecting the Mobile view. You will see that the content blocks for which Hide on has been turned on will not be visible.
Let's take the New Year Day Event template.
This beautiful template uses an excellent image as the content background to capture the user's interest. The design uses large empty spaces to balance background and content in order to increase the aesthetic impact of the message.
This template was built before the Hide on mobile option was available. It had a problem: when viewed on mobile devices, the top part of the message had an empty space that took up too much of the screen, pushing some of the key content below the fold and thus requiring unnecessary vertical scrolling.
By leveraging Hide on mobile, the problem can now easily be corrected. We can use transparent dividers to create empty spaces over the image background needed for the desktop view and hide them on mobile devices to change the way the message renders.
Thanks to this useful new feature, we can now build a message that has an optimized layout for desktop! We can also provide a better viewing experience when opened the message is viewed on mobile devices.
As you can see from this updated screenshot, the viewing experience on a mobile device is way better! This can certainly contribute to higher engagement in your email campaign.