Ascent360 integrates data from many systems, software, and solutions. The tables below describe the typical set of fields that Ascent360 will integrate into the CDP. Please note that Ascent360 can ingest almost any type of data for the purposes of marketing.
Data Subject Areas
The following are subject areas Ascent360 commonly integrates with:
- Customer Information
- Transactions & Products - Retail POS or eCom
- Lodging
- Access Use
- Lessons
- Rental
- Event
This article covers the three most common areas: Customer, Transaction, and Lodging.
Which Fields Are Required?
At minimum, the only fields that are required are those relating to Customers that allow Ascent360 to construct an individual in the Ascent360 CDP. Ascent360 only imports contactable individuals for the purposes of marketing, meaning that a Name and some measure of contactability (postal, email, or phone) are the only truly required fields.
Other fields are strongly recommended as they provide additional dimensions to segment against while creating audiences and building marketing communication.
Customer Information
| Field Name |
| Customer ID |
| Prefix |
| First Name |
| Middle Name |
| Last Name |
| Company Name |
| Email Address |
| Address Line 1 |
| Address Line 2 |
| City |
| State |
| Zip |
| Zip Six |
| Postal Permission |
| Email Permission |
| Phone |
| Phone Permission |
| SMS Permission |
| Social ID |
| Social Permission |
| Customer ID |
| Age |
| Gender |
| Occupation |
| Income |
| Income Range |
| Marital Status |
| Presence of Children |
| Birthday |
| Additional Custom Fields as Needed* |
Transactions & Products
| Field Name |
| Product ID |
| Product SKU |
| Product Name |
| Product Model |
| Product Serial Number |
| Product Style |
| Product UPC |
| Product Hierarchy Level 1 |
| Product Hierarchy Level 2 |
| Product Hierarchy Level 3 |
| Product Hierarchy Level 4 |
| Product Hierarchy Level 5 |
| Product Description |
| Product Size |
| Product Color |
| Product Flavor |
| Product Dimensions |
| Product Weight |
| Vendor Name |
| Store ID |
| Location |
| Transaction ID / Order ID |
| Transaction Line Item Number |
| Transaction Date |
| Line Item Price |
| Quantity |
| Tax |
| Line Item Total |
| Currency |
| Transaction Type |
| Salesperson |
| Ship Date / Fulfillment Date |
| Work Order Date |
| Return Date |
| Update Date |
| Additional Custom Fields as Needed* |
Lodging
| Field Name |
| Reservation ID |
| Reservation Status |
| Reservation Status Code |
| Reservation Date |
| Reservation Type |
| Arrival Date |
| Departure Date |
| Arrival Day |
| Departure Day |
| Number of Nights |
| Number of Adults |
| Number of Children |
| Number of Youth |
| Package |
| Rate Code |
| Rate Paid |
| Total Paid |
| Quantity |
| Property Code |
| Property Description / Property Name |
| Room Type |
| Room Type Description |
| Room Number |
| Source |
| Market Code |
| Reservation Canceled |
| Reservation Cenceled Date |
| Block / Group Code |
| Group Name |
| Guest ID |
| Guest First Name |
| Guest Last Name |
| Guest Address Line 1 |
| Guest Address Line 2 |
| Guest State |
| Guest City |
| Guest Country |
| Guest Zip |
| Guest Email Address |
| Guest Email Permission |
| Additional Custom Fields As Needed* |
