Universe Selection

What is the Contactability Panel?

The Contactability Panel, available in both Audience Selector and Campaign Manager, defines what type of audience you are creating and who will be included in that audience. 

List Type

First, you must select a List Type from the top of the Contactability Panel. Options for List Types are:

  • ALL - returns all individuals, regardless of what contact data is available
  • Address - returns individuals with a valid mailing address on file
  • Email -   returns individuals with a valid email address on file
  • Phone -   returns individuals with a phone number on file

Permission

If you have selected a value other than "ALL" as your list type, the permission area will become enabled. Ascent360 keeps track of postal, email and phone permissions, so the permission options you choose here will be affected by your list type. Learn more about permissioning in the Email Permission Management article.

List Type Selection

Permission Type Selection

Result

Address                                                 

ALL

All individuals who have a valid postal address on file

Address

Subscribed

All individuals who have a valid postal address on file and are either explicitly or implicitly subscribed to receiving direct mail

Address

Unsubscribed

All individuals who have a valid postal address on file and are explicitly unsubscribed from receiving direct mail

Email

ALL

All individuals who have a valid email address

Email

Subscribed

All individuals who have a valid email address on file and are either explicitly or implicitly subscribed to receiving email

Email

Unsubscribed

All individuals who have a valid email address on file and are either explicitly or implicitly unsubscribed from receiving email

Phone

ALL

All individuals with a phone number on file

Phone

Subscribed

All individuals with a phone number on file who are implicitly or explicitly subscribed to receiving phone calls

Phone

Unsubscribed

All individuals with a phone number on file who are explicitly unsubscribed from receiving phone calls 


 

Mail Certification (if “Address” List Type Selected)

The next option, Mail Certification, is only used when pulling a direct mail list.

  • CASS & Non-USA: addresses that are certified through the USPS system for certifying addresses, plus any addresses outside the U.S.
  • DPV: addresses that are verified by USPS to be deliverable.
  • CASS: addresses that are certified through the USPS system, but leave out any that are outside of the U.S.

Group By

Group By defines how you want to group your data. Since we define individuals by more than just their contact data, using the Unique Individuals option may get you duplicate email, mailing addresses or phone numbers in your exported list. If you are looking for a list that is de-duplicated by last name and address (either email, mailing address or phone), select Unique Family Address. If you would like to de-dupe your list so that you only have one of every address, choose Unique Address here.

List Type Selection

Permission Type Selection

Group By

Resulting Output

Address

ALL

Unique Individuals

All individuals who have a valid postal address on file (could contain duplicate addresses if individuals in the audience or campaign share an address)

Address

ALL

Unique Family Address

All families/households with a valid postal address on file (could contain duplicate addresses if individuals in the audience or campaign share an address but not a last name)

Address

ALL

Unique Address

All valid postal addresses on file (won't contain duplicate addresses)

Address

Subscribed

Unique Individuals

All individuals who have a valid postal address on file and are either explicitly or implicitly subscribed to receiving direct mail (could contain duplicate addresses if individuals in the audience or campaign share an address)

Address

Subscribed

Unique Family Address

All families/households who have a valid postal address on file and are either explicitly or implicitly subscribed to receiving direct mail (could contain duplicate addresses if individuals in the audience or campaign share an address but not a last name)

Address

Subscribed

Unique Address

All valid postal addresses on file and are either explicitly or implicitly subscribed to receiving direct mail (won't contain duplicate addresses)

Address

Unsubscribed

Unique Individuals

All individuals who have a valid postal address on file and are explicitly unsubscribed from receiving direct mail (could contain duplicate addresses if individuals in the audience or campaign share an address)

Address

Unsubscribed

Unique Family Address

All families/households who have a valid postal address on file and are explicitly unsubscribed from receiving direct mail (could contain duplicate addresses if individuals in the audience or campaign share an address but not a last name)

Address

Unsubscribed

Unique Address

All valid postal addresses on file and are explicitly unsubscribed from receiving direct mail (won't contain duplicate addresses)

Email

ALL

Unique Individuals

All individuals who have a valid email address  (could contain duplicate email addresses if individuals in the audience or campaign share an email address)

Email

ALL

Unique Family Address

All families/households who have a valid email address (could contain duplicate email addresses if individuals in the audience or campaign share an address but not a last name)

Email

ALL

Unique Address

All valid email addresses (won't contain duplicate email addresses)

Email

Subscribed

Unique Individuals

All individuals who have a valid email address on file and are either explicitly or implicitly subscribed to receiving email (could contain duplicate addresses if individuals in the audience or campaign share an email address)

Email

Subscribed

Unique Family Address

All families/households who have a valid email address on file and are either explicitly or implicitly subscribed to receiving email (could contain duplicate addresses if individuals in the audience or campaign share an email address but not a last name)

Email

Subscribed

Unique Address

All valid email addresses on file that are either explicitly or implicitly subscribed to receiving email (won't contain duplicate email addresses)

Email

Unsubscribed

Unique Individuals

All individuals who have a valid email address on file and are either explicitly or implicitly unsubscribed from receiving email (could contain duplicate email addresses if individuals in the audience or campaign share an email address)

Email

Unsubscribed

Unique Family Address

All families/households who have a valid email address on file and are either explicitly or implicitly unsubscribed from receiving email (could contain duplicate addresses if individuals in the audience or campaign share an email address but not a last name)

Email

Unsubscribed

Unique Address

All individuals who have a valid email address on file and are either explicitly or implicitly unsubscribed from receiving email (won't contain duplicate email addresses)

Phone

ALL

Unique Individuals

All individuals with a phone number on file (could contain duplicate phone numbers if individuals in the audience or campaign share an address)

Phone

ALL

Unique Family Address

All families/households with a phone number on file (could contain duplicate phone numbers if individuals in the audience or campaign share a phone number but not a last name)

Phone

ALL

Unique Address

All phone numbers on file (won't contain duplicate phone numbers)

Phone

Subscribed

Unique Individuals

All individuals with a phone number on file who are implicitly or explicitly subscribed to receiving phone calls (could contain duplicate phone numbers if individuals in the audience or campaign share an address)

Phone

Subscribed

Unique Family Address

All families/households with a phone number on file who are implicitly or explicitly subscribed to receiving phone calls (could contain duplicate phone numbers if individuals in the audience or campaign share an address but not a last name)

Phone

Subscribed

Unique Address

All phone numbers on file who are implicitly or explicitly subscribed to receiving phone calls (won't contain duplicate phone numbers)

Phone

Unsubscribed

Unique Individuals

All individuals with a phone number on file who are explicitly unsubscribed from receiving phone calls (could contain duplicate phone numbers if individuals in the audience or campaign share an address)

Phone

Unsubscribed

Unique Family Address

All families/households with a phone number on file who are explicitly unsubscribed from receiving phone calls (could contain duplicate phone numbers if individuals in the audience or campaign share an address but not a last name)

Phone

Unsubscribed

Unique Address

All phone numbers on file who are explicitly unsubscribed from receiving phone calls (won't contain duplicate phone numbers)