Contactability Panel

What is the Contactability Panel?

The Contactability Panel, available in both Audience Selector and Campaign Manager, allows you to count how many people or contacts (email addresses, phone numbers or postal addresses) are included in your audience or campaign.

Overall Count

The number at the top of the Contactability panel will always display the total count of people in the audience or campaign. To refresh the overall count of the campaign, click the refresh button to the right of the overall count.

Contacts vs People

By flipping the "Contacts" switch at the bottom of the panel to "People", the panel will change from counting email addresses, phone numbers, or postal addresses to counting people with email addresses, phone numbers, or postal addresses. 

In Audience Selector, this choice will not affect what is sent to the provider you select (email providers will receive a list of distinct email addresses, phone lists will be a distinct list of phone numbers, etc).

In Campaign Manager, this switch also affects how your audiences are compared and sent to your selected provider. Select "People" if you want to compare the audiences on the individual level (ex: Is this person included in both of these audiences?). Select "Contacts" if you want to compare the audiences on the email address, phone number, or postal address level (ex: Is this email address in both of these audiences?).

Contacts

Email Contacts

The number of email contacts is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique email addresses that are contactable via email. The count showing to the left of "Unsubscribed" is the count of unique email addresses that are not contactable via email.

Postal Contacts

The number of postal contacts is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique postal addresses that are contactable via postal mail. The count showing to the left of "Unsubscribed" is the count of unique postal addresses that are not contactable via postal mail.

Phone Contacts

The number of phone contacts is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique phone numbers that are contactable via a phone call. The count showing to the left of "Unsubscribed" is the count of unique phone numbers that are not contactable via a phone call.

SMS Contacts

The number of SMS contacts is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique mobile phone numbers that are contactable via an SMS message. The count showing to the left of "Unsubscribed" is the count of unique mobile phone numbers that are not contactable via an SMS message.

People

People with Email

The number of people with email is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique people that are contactable via email. The count showing to the left of "Unsubscribed" is the count of unique people that are not contactable via email.

People with Postal

The number of people with postal is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique people that are contactable via postal mail. The count showing to the left of "Unsubscribed" is the count of unique people that are not contactable via postal mail.

People with Phone

The number of people with phone is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique people that are contactable via a phone call. The count showing to the left of "Unsubscribed" is the count of unique people that are not contactable via a phone call.

People with SMS

The number of people with SMS is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique people that are contactable via an SMS message. The count showing to the left of "Unsubscribed" is the count of unique people that are not contactable via an SMS message.