Topic: Winning Strategies to Elevate Your Marketing
Host: Richelle Miller, CSM
This is a recording of our live session on February 27, 2024.
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- Overview
- Creating an Audience
- Audience Building Best Practices
- Build an Audience from Form Submissions
- Create an audience of "non-openers" of an email
- Email Behavior Data in Audience Selector
- Export an Audience to a File
- Export Contacts
- Export Contacts: Saved Output Fields
- Field Types
- Export Contacts to a Direct Mail file
- How to Build Lodging Pre-Arrival and Post-Departure Audiences
- Using "Advanced Query" in Audience Selector
- Update a Recurring Audience Using the Source Name Field
- Use Your Hierarchy Export To Build Better Audiences
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- Email Design Settings
- Working with Rows, Content, and Settings
- Optimizing Emails for Mobile
- Working with Menus
- Working with icons
- Working with borders
- Add Dynamic Content to an Email
- Working with Videos
- Working with HTML Content Blocks
- Adding a background image to your emails
- Using Merge Tags
- Add Emojis to your Subject Line
- Add a Custom Unsubscribe Form to an Email Design
- Upload List Email
- Webhook-Triggered Emails
- AMP for Email
- How to Use and Reuse Saved Rows in Email Designs
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- Overview: Email Design Best Practices
- Basic Elements of an Email Template
- Designing Responsive Emails
- Image Sizing & Optimization
- Preheaders Showing Extra Text or ?? in Gmail
- Designing Emails for Dark Mode
- Holiday Email Marketing Best Practices
- Where is the opt-out link in my email?
- How often does the platform Auto Save my email?
- Available Fonts in Email Designer
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- How to Setup Lightspeed POS/Retail (R-Series) Access for Ascent360
- How to Setup Lightspeed eCom (C-Series) Access for Ascent360
- How to setup Shopify access for Ascent360
- How to Setup BigCommerce Access for Ascent360
- AscendRMS Integration Configuration and Troubleshooting
- How to Setup WooCommerce Access for Ascent360
- Configure Automated File Transfer to Ascent360 Using WinSCP and Task Scheduler
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- Does Ascent360 share data across clients?
- Can Ascent360 pull customer information from a credit card at point-of-sale?
- Does Ascent360 store credit card information in the database?
- How do I access the Ascent360 SFTP?
- How do I configure a dynamic date in an export?
- What is a RFM Score?
- Updating Audiences with Year-Specific Source Name
- Data Sources
- Data Load Requests
- High Level List of Features in the Ascent360 Platform
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- 2025-10 Email Deliverability Webinar
- 2025-09 Product Updates
- Ski Playbook Webinar
- 2025-07 Webhook Triggered Messages & Other Recent Enhancements
- 2024-12 Getting Started with SMS
- 2024-08 - Support Overview and ESP Deep Dive
- 2024-05 - Data Enrichment Webinar
- 2024-03 - Building Proficiency in Audience Builder
- 2024-02 - Hospitality Playbook
- 2023-02 - Reporting & How to Measure Success
- 2022-11 - Email Best Practices & Re-engagement
- 2022-08 - Crawl, Walk, Run: Jumpstart Your Marketing
- 2025-12 December Product Updates Webinar
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- 6-11-2024 Microsoft Issue Announcement
- 2025 Release Notes - New Product Features, Bug Fixes, and Improvements
- 2024 Release Notes - New Product Features, Bug Fixes, and Improvements
- 2023 Release Notes - New Product Features, Bug Fixes, and Improvements
- 2022 Release Notes - New Product Features, Bug Fixes, and Improvements
- The European Accessibility Act (EAA)
- Collecting Guest Information from Credit Card Transactions at Resort Restaurants
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- Client Onboarding & Support Model
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