How to Use Web Tracking Data in Audience Selector
Once you have installed the code snippet or pixel to your website, you will begin seeing tracking data in Audience Selector.
In the Fields Library in Audience Selector you will see a section for ‘Web Tracking’ which includes the fields that are collecting about website visitation through the installation of the pixel.
Web Tracking Field Definitions
- Visit Date – the date on which a customer visited any given page on the website being tracked. You can select specific dates or a dynamic date, just like other date fields in Audience Selector.
- Page Name – the specific page name of the page a customer visited. Only page names that have a tracked visit will appear.
- Page URL – the URL of the page that a customer visited. Only pages that have a tracked visit will appear.
- Referrer – the site which the customer was on prior
- Last Visit Page – this is the last (or most recent) page a customer was tracked on
- Last Visit Date – the most recent date which a customer was tracked
- Total Pages Visited Last 90 Days – the aggregate count of pages a customer visited in a 90 day rolling timeframe
Building an Audience with Web Tracking
Just like the other fields in Audience Selector, these fields can be used individually or in combination with each other or other fields in the CDP.
For example, if you want to create an audience of customers that visited your checkout page in the last 30 days you would use Visit Date and Page Name or Page URL.
If you would like to build an audience of customers that visited any page on your website in the last day and have not made a purchase in the last day you can combine your transaction data and web tracking data.
Web Tracking data is often combined with individual email data to create an abandon browse Play. Learn more about Individual Email Data (link) or Abandon Browse Plays (link).