How to Use Web Tracking Data in Audience Selector
Once you have installed the code snippet or pixel to your website and have received clicks from sent emails, you will begin seeing tracking data in Audience Selector.
In the Fields Library in Audience Selector you will see a section for ‘Web Tracking’ which includes the fields that are collecting about website visitation through the installation of the pixel.
Web Tracking Field Definitions
- Visit Date – the date on which a customer visited any given page on the website being tracked. You can select specific dates or a dynamic date, just like other date fields in Audience Selector.
- Page Name – the specific page name of the page a customer visited. Only page names that have a tracked visit will appear.
- Page URL – the URL of the page that a customer visited. Only pages that have a tracked visit will appear.
- Referrer – the site which the customer was on prior
- Last Visit Page – this is the last (or most recent) page a customer was tracked on
- Last Visit Date – the most recent date which a customer was tracked
- Total Pages Visited Last 90 Days – the aggregate count of pages a customer visited in a 90 day rolling timeframe
Using your Web Tracking Data for Marketing
Just like the other fields in Audience Selector, these fields can be used individually or in combination with each other or other fields in the CDP.
Common Web Tracking use cases include:
- Create an audience of individuals who visited the "Blog" section of your site to target a new blog post announcement.
- Re-engage customers based on known last visit date.
- Reinforce a targeted message by utilizing Page Visit in combination with recent email behavior.
The Ascent360 web behavior tracker requires a known user to receive an email, click on a link, and browse your website to match to your existing database. Web tracking metrics available in the CDP will differ from Google Analytics and other digital analytics vendors' metrics due to differing attribution methodologies. Please reach out to us with any questions.