Database Insights > Database Reports > Database Overview
Summary Cards
People
People
This count indicates the number of people in the Ascent360 CDP. A person is defined as a single contactable individual.
Customer and Prospect
This pie chart shows the breakdown of customers and prospects in the CDP.
- A customer is an individual who has an associated transaction within the CDP.
- A Prospect is an individual who does not have an associated transaction within the CDP.
Depending on your data capture practices, an individual who may be considered a "Customer" in your source system may be considered a "Prospect" in Ascent360.
Active and Lapsed Customers
This pie chart shows the breakdown of the customers in the CDP. An active customer is someone who has purchased in the last 2 years (or 730 days). Hover over the pie pieces to reveal the count of each customer type.
Average Order Value
Average Order Value
This number represents the overall average order value, considering all transactions for all time.
Average Order Value Over Time
This line chart shows the average order value by transaction date. This allows the user to see the seasonality of customers' purchases.
People with Email
People with Email
This shows the percentage of people in the CDP with an email address on file.
People with Email by Source
This detail view allows the user to compare how email addresses are being collected across sources. A source with a low percentage of emails may need to be investigated.
Email Engagement
Email Engagement
This is the percentage of email subscribers in the CDP who have opened an email in the last 6 months.
Subscriber Engagement Summary
This pie chart shows a breakout of subscriber engagement by percentage of total subscribers. Subscriber engagement is put into the below three categories:
- Highly Engaged: The subscriber has opened 60-100% of the email sent to them.
- Engaged: The subscriber has opened 21-60% of the email sent to them.
- Unengaged: The subscriber has opened 0-20% of the emails sent to them.
The percentages in this chart are based off of the total history for a subscriber. There is no specific time limit set for this report.
Subscriber Engagement by Last Interaction
This bar chart shows the number of subscribers by the last time the subscriber interacted with an email message. An interaction is defined by an open or an click of an email.
Revenue Driven by Marketing
Revenue Driven by Marketing
This is how much revenue was attributed to marketing in the past 12 months. The pie chart shows the proportion of the revenue driven by marketing campaigns vs. ad hoc sends.
A360 Campaign Revenue
This pie chart shows the top 5 marketing campaign types, and how much revenue was driven by each type of campaign in the last 12 months.
Revenue Driven by Top Customers
Revenue Driven by Top Customers
This percentage is how much revenue is driven by top customers. A top customer is defined as a person with a recency score of 5 and an monetary score of 5 (We don't consider frequency in this calculation due to many customers having only one purchase).
Create Complex Audience
To create a Complex Audience of top customers, simply choose "Top Customers" from the audience list. This audience is available by default.
People Recently Emailed
People Recently Emailed
This is the percentage of email subscribers who have been sent an email in the past 6 months.
Emails Received Last 12 Months per Subscriber
This pie chart shows how many emails each subscriber has received in the past 12 months.
Subscribers by Last Email Received Date
This bar chart shows the month each subscriber received their last email. If a subscriber has received an email in July, August and September, they will show only in September.
Average Open Rate
Average Open Rate
This is the average open rate for all time. This value is calculated by taking a count of all opened emails and dividing it by a count of all delivered emails.
Average Open Rate over Time
This is your average open rate over time, calculated monthly.
Data Sources
For an overview of visuals relating to data sources, please see Data Sources.
Total Contacts by Marketing Channel
This multi-pie chart shows the percentage of people in the CDP contactable by channel type. In this chart, "Contactable" means that a person has a valid email, phone number or postal address and they are opted in (either explicitly or implicitly) to receive communications via that channel. "Not Contactable" includes all people in the CDP who don't have a valid email, phone number or postal address, or those who are not opted in to receive communications via that channel. At the bottom, you can see how many people the whole pie represents.
Both Facebook and Google percentages are assumed based on the number of valid emails in the CDP, because accessing that data is not allowed by Facebook or Google's terms of service for privacy reasons. If you have not connected Google or Facebook to Ascent360, these charts will display "No Data Available".
Database Growth
This chart shows growth of new individuals have entered the database per month or year. Use the switch to change the granularity of the x-axis from monthly to yearly.
Database
The database tab shows how many people were added to the CDP per month (or year, depending on the selection of the granularity)
Cumulative
The cumulative tab shows how large the CDP has become over time.
