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  • Home
  • Glossary
  • Getting Started Guide
    •  Getting Started: Platform Orientation
    • Onboarding Checklist
    • Getting Started: Audience Builder
    • Getting Started: Designing an Email
    • Getting Started: Sending an Email
    • Getting Started: Detailed Email Report Statistics
    • Getting Started FAQs
      • Transfer Contact Lists into Ascent360
      • Why are my counts different than expected?
      • What is an "Individual" in Ascent360?
      • What is the difference between an individual, customer and a prospect?
      • Why Don't I See 100% of My Source System Data in Ascent360?
  • Platform features
    • Audience Builder (Segmentation)
      • Complex Audience Builder (Advanced Topic)
        • How Audience Builder and Complex Audience Builder Work Together to Create Complex Queries
        • CDP Hygiene
        • View or Edit Audiences within Complex Audience Builder
      • Audience Builder FAQ
        • How do I export a file to the Shared Folder?
        • How do I edit or rename an audience?
        • Refreshing Counts: The Contactability Panel
        • What is "Send When Data is Available"?
      • OTA Proxy Emails
        • Overview
        •  Creating an Audience
        • Audience Building Best Practices
        •  Build an Audience from Form Submissions
        • Create an audience of "non-openers" of an email
        • Email Behavior Data in Audience Selector
        •  Export an Audience to a File
        • Export Contacts
        • Export Contacts: Saved Output Fields
        • Field Types
        • Export Contacts to a Direct Mail file
        • How to Build Lodging Pre-Arrival and Post-Departure Audiences
        • Using "Advanced Query" in Audience Selector
        • Update a Recurring Audience Using the Source Name Field
        • Use Your Hierarchy Export To Build Better Audiences
      • Email Designer
        • Initial Setup/Implementation
          • Sending Domain and DNS Records
        • Training Videos
          •  Email Training Videos
        • Using the Editor
          • Email Design Settings
          • Working with Rows, Content, and Settings
          • Optimizing Emails for Mobile
          • Working with Menus
          • Working with icons
          • Working with borders
          • Add Dynamic Content to an Email
          • Working with Videos
          • Working with HTML Content Blocks
          • Adding a background image to your emails
          • Using Merge Tags
          • Add Emojis to your Subject Line
          •  Add a Custom Unsubscribe Form to an Email Design
          •  Upload List Email
          • Accelerated Mobile Pages (AMP) for Email
          • How to Leverage Saved Rows in Email Designs
          • Use Check Design to QA Your Email Before Sending
          • Export HTML for an Email
          • Webhook-Triggered Emails
            • Webhook-Triggered Emails
            • Sending and Testing Webhook-Triggered Emails
            • Advanced Techniques for Webhook-Triggered Emails
          • Commenting
            • Commenting and Notifications in the Email Editor
        • Adding Content
          • Design Library
          • Link to a Landing Page from an Email
          • Template Library
          •  Send/Schedule an Email
          • Upload an Image
          • Web Scrape for Email DesignsUpdated
          • Email Design Statuses Explained
          • How to Add a Countdown Timer to an Email
          • HTML Email Importer
        • Email Deliverability
          • Engagement Filters
          • New Sending Requirements for Gmail & Yahoo
          • DMARC Records
          • How to Verify DMARC
          • Email Delivery Best Practices
        • Email Settings
          • Email Settings Overview
          • Email Tracking Parameters
          •  Test Lists
          •  Seed Lists
          • Email Template Quality Check Guidelines
        • Best Practices & FAQ
          • Overview: Email Design Best Practices
          • Basic Elements of an Email Template
          • Designing Responsive Emails
          • Image Sizing & Optimization
          • Preheaders Showing Extra Text or ?? in Gmail
          • Designing Emails for Dark Mode
          • Holiday Email Marketing Best Practices
          • Where is the opt-out link in my email?
          • How often does the platform Auto Save my email?
          • Available Fonts in Email Designer
          • Marketing Content in Transactional Emails for Hospitality
      • SMS Marketing
        • Getting Started with SMS Marketing
        • SMS Setup & Implementation
          • Setup & Verify a Texting Number
          • Texting "From Number" Types
          • Migrating an SMS Opt-in List
        • Texting Compliance
          • SMS - Ascent360's Guide to Texting Compliance
          • Prohibited Content in Text Messaging
          • What are Texting Quiet Hours?
          • Texting Privacy Policy and Terms of Service
          • Texting Compliance Keywords
          • Managing Permissions for Text Messaging
        • Using the Editor
          • Create a Text Message
          • Send a Text Message
          • Text Message Design Statuses
          • SMS Smart Encoding
        • Credits
          • Text Message Credits
          • Credit Usage Page
        • Best Practices & FAQ
          • How to Start & Grow Your SMS Marketing
          • SMS Glossary
          • Key SMS Campaigns
          • Welcome Triggers for Email and SMS
        • Training Videos
          • Ascent360 SMS Demo Video
          • Getting Started with SMS Marketing
        • SMS Keywords
          • SMS Keywords (Text-to-Join)
      • Customer Lookup
        •  Customer Lookup
      • Preference Center
        • Preference Center Overview
        • Using Preference Center With An Email Signup Form
      • File Manager
        •  File Manager
      • Landing Page Builder
        •  Landing Page Builder Technical Setup Details
        • Landing Page FAQs
      • Marketing Campaigns
        • Date Triggered Campaigns
          • Date Triggered Campaigns Overview
          • Hospitality Pre-Arrival Campaign
          • Product Pre-Arrival Campaign
        • Revenue Attribution
          • Email Attribution: What it is and how it works
          • Revenue Attribution
        • Marketing Campaign Overview
        • The Manage Campaigns Page for Ascent360 Email Users
        • How to Insert Unique Promo Codes in Your Campaigns
      • Data Dictionary
        • Making Edits in Data Dictionary
        • Data Dictionary (For Reporting Users)
      • Platform FAQs
        • What time zone does the platform display?
        • Where did Campaign Manager go?
      • Survey Builder
        • Data Import
        • Reporting
          • Database Reporting
            •  Database Overview
            • RFM (Recency, Frequency, Monetary) Scores
            • Top and Bottom Customers
            • Demographics
            • Geography Reporting
            • Contactability Reporting
            • Data Quality Page
          • Email Reporting
            •  Email Reports
            • Email Bounces
            • View or Download Email Unsubscribes
          • PowerBI
            • How to Refresh Your Power BI Semantic Model
          • Email Revenue Reporting
        • Data and integrations
          • Data Security
            • Data Security Best Practices
            •  Secure Notes
            • Right to be Forgotten Requests
          • Email Permissions
            • How Ascent360 defines email permission for contacts under CASL
          • Integrations
            • Inbound Integrations
              • AscendRMS
              • BigCommerce
              • Cloudbeds
              • Lightspeed POS/Retail (R-Series)
              • Lightspeed eCom (C-Series)
              • Shopify
              • WooCommerce
            • Outbound Integrations
              • Google Ads
                • For Clients: Allowing Google Ads Access
              • LiveRamp
                • LiveRamp Integration: Overview + Requirements
              • Meta
                • Overview of the Meta/Facebook Integration
                • Allow Ascent360 Access to Your Facebook Ads Account
                • Facebook Ads Integration Requirements
              • Send Data into Social Channels
            • Bi-Directional Integrations
              • Acoustic
                • Acoustic - Activating your Acoustic ID
                • Acoustic - Login Changes
                • Acoustic - Preheaders Showing Extra Text
                • Acoustic - Using Database Fields to Personalize Emails
                • Acoustic - Unscheduling an Email
          • Platform Architecture
            • Multi Brand Database vs. Single Brand Database
            • Ascent360 Aggregates
            • Data Hygiene and Matching Process
          • Raptor Windows Service
            • Ascent360 Raptor Service Install & Uninstall Instructions
            • Ascent360 Raptor Service - How to Restart
            • Ascent360 Raptor Service - Technical Specifications, Communications Protocol, and Auto-Update
          • Webhooks
            • Webhook Data Collection
          • Web Tracking Pixel
            • Installing the Web Tracking Pixel
            • Using the Web Tracking Pixel
            • How to build audiences using web tracking data
          • Data and integrations FAQs
            • Does Ascent360 share data across clients?
            • Can Ascent360 pull customer information from a credit card at point-of-sale?
            • Does Ascent360 store credit card information in the database?
            • How do I access the Ascent360 SFTP?
            • How do I configure a dynamic date in an export?
            • What is a RFM Score?
            • Automated File Transfer via WinSCP & Task Scheduler
            • Updating Audiences with Year-Specific Source Name
          • Data Sources
          • Data Load Requests
          • High Level List of Features in the Ascent360 Platform
        • Account and billing
          • Account Settings
            • Account Settings - The Brand Tab
          • Billing
            • How to access the Billing Center
            • Add or update a credit card on file
            • How do I cancel my subscription?
          • Client Success Management
            • Client Success Management (CSM) Support SLA Policy
            • Understanding Billable vs. Non-Billable Support Hours
          • Offboarding
            • Download your data from Ascent360
            • Offboarding Checklist
          • Users & passwords
            • Request access for a new user
            • Disable a user account
            • Reset Your Password
            • Enabling Single Sign-on (SSO)
          • What Happens When I Disconnect My Source System Data?
          • Enabling BIMI for Email
        • Support
          • Create a Support Ticket
          • Time With a Specialist
          • Client Onboarding & Support Model
          • Ascent360 Email Design Showcase
          • Custom Requests
          • Troubleshooting Slow Queries in the Customer Data Platform
        • Releases & Webinars
          • Webinars
            •  2026-01 January Product Updates
            •  2025-12 December Product Updates
            • 2025-10 Email Deliverability Webinar
            •  2025-09 Product Updates Webinar
            •  Ski Playbook Webinar
            •  2025-07 Webhook Triggered Messages & Other Recent Enhancements
            •  2024-12 Getting Started with SMS
            •  2024-08 - Support Overview and ESP Deep Dive
            •  2024-05 - Data Enrichment Webinar
            •  2024-03 - Building Proficiency in Audience Builder
            •  2024-02 - Hospitality Playbook
            • 2023-02 - Reporting & How to Measure Success
            •  2022-11 - Email Best Practices & Re-engagement
            •  2022-08 - Crawl, Walk, Run: Jumpstart Your Marketing
            •  2026-03 March Product UpdatesNew
          • Release Notes
            • 6-11-2024 Microsoft Issue Announcement
            • 2025 Release Notes - New Product Features, Bug Fixes, and Improvements
            • 2024 Release Notes - New Product Features, Bug Fixes, and Improvements
            • 2023 Release Notes - New Product Features, Bug Fixes, and Improvements
            • 2022 Release Notes - New Product Features, Bug Fixes, and Improvements
          • The European Accessibility Act (EAA)
          • Collecting Guest Information from Credit Card Transactions at Resort Restaurants
        • Home

        Platform features

        Audience Builder (Segmentation)

        Email Designer

        SMS Marketing

        Customer Lookup

        Preference Center

        File Manager

        Landing Page Builder

        Marketing Campaigns

        Data Dictionary

        Platform FAQs

        Survey Builder

        Data Import

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