The Ascent360 CDP has three different concepts. These are:
- An Individual: An individual is a unique person in our database after all the matching and duplication. This is
- A Customer: A customer is any individual (unique person) in the database that has made a financial purchase. So, everyone in the database who has made a purchase is considered to be an Customer. However, for all of our clients, purchases can occur without us knowing about them. For example an John Smith can walk into a retail store, buy a product for $150 and walk out without ever telling
- A Prospect: A prospect is an individual (unique person) who has not made a purchase but is in the database. Typically prospects will come from sources such as an Email Sign up form or a Facebook contest. Prospects have not yet made a purchase, however once they do make a purchase, we will change the "Customer Status" of that individual.
Where do we store this information in the Ascent360 CDP? Ascent360 has a field called "Customer Status" which will contain the values of "Customer" or "Prospect". Everyone in the CDP is an individual and will have a unique Ascent360ID.
To get an in-depth understanding of how Ascent360 defines an "Individual" please see this article.