The Ascent360 Customer Data Platform has the ability to store and create variables that aggregate data from other fields. These aggregated fields are at the Individual (or Person) level, which means that each individual in the database has about 55 fields that are "aggregates" in addition to the data about them from the source system(s).
Definition of Ascent360 Aggregates
Individual Aggregate: An individual aggregate is a derived field that is built at the individual level based upon other data related to that individual.
This is best explained through the following example: Imagine if John Smith buys twice from your store and once from your eCommerce site. The first purchase was for $50 on January 1st, 2018. The second purchase was for $100 on January 15th, 2018, and the third purchase was for $200 on December 1, 2019. In total, John has made 3 purchases. Ascent360 would derive the following aggregates:
| Aggregate | Value1 |
|---|---|
| Total Lifetime Spend | $350 |
| Average Order Value | $116 |
| Number of Purchases | 3 |
| Last Purchase Date | 01/01/2018 |
| First Purchase Date | 12/01/2018 |
List of Standard Derived Variables and Aggregates
Below is a list of standard Derived Variables and Aggregates. Most of these will be implemented "Out of the Box" with every customer implementation. Some of these are industry specific such as "Count of Lift Scans This Season", which is exclusive to resorts that scan passes.
| Database Column Name | Alias Name (Friendly Name in the Ascent360 CDP) | Description and Notes | Data Type |
|---|---|---|---|
| Mag_Computed_Days_Active | Days Individual | Number of Days between Individual Create Date and Today. | Integer or Number |
| Mag_Computed_Days_Customer | Days Customer | This is the difference between the Customer Create Date (the date of first attributed purchase) and today in days. | Integer or Number |
| Mag_Computed_Days_Customer_Lapse | Days Customer Lapse | Days since the Last Implied Purchase Date. | Integer or Number |
| Mag_Computed_Days_Since_Last_Purchase | Days Since Last Purchase | The number of days since the Last Financial Purchase Date including self-reported dollars. | Integer or Number |
| Mag_Computed_Spend_Avg_Order_Value | Average Order Value | This is the Average Order Value of transactions including self-reported dollars. | numeric |
| Mag_Computed_Spend_Avg_Order_Value_QL | Average Order Value Verified | This is the Average Order Value of transactions of all verified transactions. | numeric |
| Mag_Custom_Count_LiftScan_This_Season | Count of Lift Scans This Season | This is the total count of lift scans for a customer in the current season. | Integer or Number |
| Mag_Custom_Count_Specific_Product | Count Custom Product Purchased | Count Custom Product Purchased. | Integer or Number |
| Mag_Custom_Lapsed_Customer | Lapsed Customer | This is a flag set to yes if the days since last purchase > 730 (2 years). | Text |
| Mag_Custom_Rating_Likely_Recommend | Likelihood to Recommend | This is the zero to 10 value of likely to recommend. | Integer or Number |
| Mag_Custom_Text_Store_Last_Shopped | Last Store | Last store that the customer shopped. | Text |
| Mag_Custom_Text_Store_Preferred | Preferred Store | Store that the customer prefers shopping at determined by the most number of purchases at a store. | Text |
| Mag_CustomDate6 | Birthday This Year | Allows query of birthdays occurring this year. | Date or Date with Timestamp |
| Mag_customDecimal6 | RFM addition | The addition of recency-frequency-monetary values | Integer or Number |
| Mag_Customer_Create_Date | Customer Create Date | The first date at which an individual became a Customer with a financial purchase. | Date or Date with Timestamp |
| Mag_Customer_Source_Text | First Customer Source | Description of customer source. | Text |
| Mag_Customer_Status | Customer Status | Status of either customer or prospect using financial transaction and implied purchases. | Text |
| Mag_CustomText5 | Resort Lifestage | Lifestage person has because of their age group. Defined as the following:
| Text |
| Mag_CustomText6 | Resort Customer Type | Resort customer type based off season pass bought in 3 years | Text |
| Mag_Email_First_Delivered_Date | First Email Delivered Date | This is the date at which AscentCRM first sent email by client to the specific individual. | Date or Date with Timestamp |
| Mag_Email_Last_Clicked_Date | Last Email Click Date | This is the date at which an email was last clicked by the individual. | Date or Date with Timestamp |
| Mag_Email_Last_Delivered_Date | Last Email Delivered Date | This is the date at which an email was sent to the individual. | Date or Date with Timestamp |
| Mag_Email_Last_Opened_Date | Last Email Opened Date | This is the date at which an email was last opened by the individual. | Date or Date with Timestamp |
| Mag_Email_Number_Clicked_365days | Number of Emails Clicked - Past 12 Months | This is the total number of emails Clicked by an individual over the past 12 months. | Integer or Number |
| Mag_Email_Number_Clicked_Lifetime | Number of Emails Clicked - Lifetime | The total number of emails clicked by an individual recorded by AscentCRM. | Integer or Number |
| Mag_Email_Number_Opened_365days | Number of Emails Opened - Past 12 Months | This is the total number of emails Opened on by an individual over the past 12 months. | Integer or Number |
| Mag_Email_Number_Opened_Lifetime | Number of Emails Opened - Lifetime | The total number of emails opened on by an individual recorded by AscentCRM. | Integer or Number |
| Mag_Email_Number_Sent_365days | Number of Emails Sent - Past 12 Months | This is the total number of emails sent to an individual over the past 12 months. | Integer or Number |
| Mag_Email_Number_Sent_Lifetime | Number of Emails Sent Lifetime | The total number of emails sent to an individual recorded by AscentCRM. | Integer or Number |
| Mag_Email_Unsubscribed_Date | Unsubscribe Date from Email | This is the date at which the individual unsubscribed from email for all contact from any source. | Date or Date with Timestamp |
| Mag_Individual_Create_Date | Individual Create Date | This is the first date at which an individual was created in the database. | Date or Date with Timestamp |
| Mag_Individual_Source_Text | First Source | Description of first source. | Text |
| Mag_Last_Interaction_Date | Last Interaction Date | The last date at which the individual has interacted with our client through any means. | Date or Date with Timestamp |
| Mag_Last_Source_Date | Last Source Date | Last Source Date | Date or Date with Timestamp |
| Mag_Last_Source_Text | Last Source | Description of last source. | Text |
| Mag_Purchase_Last_Date_Financial | Last Financial Purchase Date | This is the date at which the customer last purchased something including self-reported purchases. | Date or Date with Timestamp |
| Mag_Purchase_Last_Date_Financial_QL | Last Purchase Date Verified | This is the number of days between the verified transactional Last Purchase Date and Today. | Date or Date with Timestamp |
| Mag_Purchase_Last_Date_Implied | Last Implied Purchase Date | Similar to the Last Financial Purchase Date, but includes implied purchases. | Date or Date with Timestamp |
| Mag_Purchase_NumberTransactions_Financial | Number of Financial Purchases | This is a count of all purchases and self-reported purchases. | Integer or Number |
| Mag_Purchase_NumberTransactions_Financial_QL | Number Transactions Verified | This is the number of transactions of all verfied transactions. | Integer or Number |
| Mag_Purchase_NumberTransactions_Implied | Number of Implied Purchases | Number of Implied Purchases | Integer or Number |
| Mag_Score_Frequency | Frequency Score | 20% buckets of frequent customers. | Integer or Number |
| Mag_Score_Monetary | Monetary Score | 20% bucket of top spend. | Integer or Number |
| Mag_Score_Recency | Recency Score | 20% buckets of recent customers. | Integer or Number |
| Mag_Score_RFM | RFM Score | RFM scores in one field. | Integer or Number |
| Mag_Spend_30days | Spend in the Past 30 Days | Total Spent by the customer over the past 30 days. | numeric |
| Mag_Spend_365days | Spend in Past 12 Months | Total Spent by the customer over the past 12 months. | numeric |
| Mag_Spend_60days | Spend in the Past 60 Days | Total Spent by the customer over the past 60 days. | numeric |
| Mag_Spend_90days | Spend in the Past 90 Days | Total Spent by the customer over the past 90 days. | numeric |
| Mag_Spend_Current_Calendar_Year | Spend in Current Calendar Year | Total Spent by the customer in the current calendar year. | numeric |
| Mag_Spend_Lifetime | Total Spent Lifetime | This is the sum of all known spend from all sources including self-reported purchases. | numeric |
| Mag_Spend_Lifetime_QL | Total Spent Lifetime Verified | This is the sum of dollars spent of all verfied transactions. | numeric |
| Mag_Spend_Prior_Calendar_Year | Spend in Prior Calendar Year | Total Spent by the customer previous calendar year. | numeric |
