Add a Custom Unsubscribe Form to an Email Design

All emails designed in our email designer automatically generate a standard opt-out (unsubscribe) form appended below the footer upon an email send. However, if you would like to direct customers to a customized opt-out form rather than use the auto-generated form, please follow the steps below:

Building an Unsubscribe Form

• Please refer to Ascent360 Landing Page Builder Overview for any questions related to creating a form. 
• Select “Email Unsubscribe Form” as the template for this landing page.
• Once the form is built and published, follow the steps below to add the form to an email design. 

Adding an Unsubscribe Form Link to an Email Design 

• On the email building canvas, select "Rows" on the right side. 
• In the drop-down menu where it says "Empty", expand the drop-down options and select "Unsubscribe".
• The available unsubscribe form(s) created in the platform will show in the preview screen on the right.
• Click on the preview text (from the right-hand panel) and drag it to the bottom of the email. This is where the opt-out should be located.

• When the email is sent, the click here to unsubscribe will direct the end user to the form and pre-fill the form with the recipient's email address. This will only happen on a live send and will not show in the test version of the email.

Note: You will have to make this adjustment on every email unless you save your design as a template. (We recommend saving it as a template).

Considerations

• To successfully replace the default Unsubscribe opt-out link, the inserted form must be a Form Type: Unsubscribe. This is indicated on the form tile in the Landing Pages library.
• The Unsubscribe row must exist as its own row in the email. Do not copy and paste the Unsubscribe text into another row with other content blocks.