Preheaders Showing Extra Text

Use of preheaders can help drive open rates and consumer engagement but what do you do when your preheader is showing text you didn't intend?

Preheader

The Preheader is a valuable tool and you can set the text you would like displayed.  For example if you want to include the date of a fictious event titled "Day at the Beach", you could have the following:

From Name:  Company ABC

Subject Line:  Upcoming events at ABC

Preheader:  Day at the Beach is this Friday

The problem arrises when that preheader includes extra text you didn't intend.   For example your subject line and preheader look like

Upcoming events at ABC Day at the Beach is this Friday ABC Corp 123 Main Street, Anytown USA Click her to change your email 

The solution is a bit of a hack, but it will work and fix your preheader.   After you have inserted your preheader add the block of code below.  One item to note is that within Acoustic this will raise your spam score and cause a false positive for Bayseian Spam.  That error can be ignored and Acoustic is calling it a false positive.

<!-- Insert &zwnj;&nbsp; hack after hidden preview text -->

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