There are two main methods of building an audience in the Ascent360 platform:
1. Audience Builder
a. “Advanced Query” within Audience Builder
2. Complex Audience Builder
When to use “Audience Builder”?
- For one-time communication/promotions
- For “testing” audiences to where you need audience counts
- If you need to mix transaction data with customer information, for example:
- Lodging guests who are emailable
- Season Pass holders in California
- Lift tickets purchasers with Total Lifetime Spend greater than $400
When to use “Advanced Query” function within “Audience Builder”
- If you have an export field that's not a default output
- If the export field doesn’t apply to ALL audiences in your complex audience
- See “Creating the Audience” section below for more details
- If you have a more complicated audience request but you only need the audience for a one-time send
Note: To create an “Advanced Query,” toggle it to the “On” position in Audience Builder
When to use “Complex Audience Builder”?
- If you need the contact list refreshed on an ongoing basis
- If you will be using a contact list periodically throughout the season, consider scheduling the audience so that it is refreshed regularly
- Common examples include current season pass holders, lodging or products on the books for the current season, etc.
- If you need to combine data from different sources
- Your data flows in from multiple sources and is stored in separate tables before it is brought into the CDP
- The following data types are stored separately and thus, can only be combined in the Complex Audience Builder
- Lodging Data
- Transaction Data i.e. lift ticket, lesson, rental purchases
- Lift Scans
- For example,
- Lodging guests who have a season pass (Lodging and Products live in different tables)
- Season Pass holders who have scanned this season (Transactions and Scans live in different tables)
- Lift ticket purchasers with Total Lifetime Spend > $400 (Total Lifetime Spend aggregation occurs separately from transaction data flow)
