The Manage Campaigns page allows you to easily see which campaigns and emails are bringing in the most revenue for your marketing efforts.
To navigate to the Manage Campaigns page, click Create > Create a campaign or use the Manage Campaigns card on the home page.
This article will go over:
- Categorized and Ad Hoc Tabs
- The Content Area
- Add Email and New Campaign buttons
- Adding and removing emails from campaigns
Categorized and Ad Hoc Tabs
This page is divided into two tabs: Categorized and Ad Hoc. These two tabs will govern much of the functionality on the Manage Campaigns page.
The Categorized tab is all campaigns start or sent in the Campaign Wizard, or Ad Hoc emails added to a campaign.
The Ad Hoc tab is All emails sent not using the Campaign Wizard. This usually means clicking the Send Email button the Ascent360 email editor. If you are not using Ascent360 email features, it means your CDP is integrated with a 3rd party email provider and the email data is being brought in via a nightly sync.
The Content Area
This is the area in the middle of the screen. It is made of Campaign Rows and Email Rows.
Each Campaign Row has:
- The name of a campaign and it’s campaign category
- An icon indicating the type of campaign
- A total revenue calculation of all the emails within the campaign
- A carrot to expand the selection and view the emails making up the campaign
Email Rows are what you see when you expand out a Campaign. Each row shows an email and the associated data from it.
Each email started in the Campaign Wizard, but not finished, has a Continue button. This will take you back the last saved step in the Campaign Wizard.
The Manage Campaigns page helps show you the complete picture of how the revenue from your email marketing efforts adds up. The Ascent360 Revenue Attribution model does all the calculations.
Each email row has a Revenue column (you may have to go to Manage Columns and select it). This shows you how much revenue the email generated.
The Total Revenue figure on each campaign row is the sum of all the email revenue within the campaign.
Finally, the revenue total in the top left of the screen is the total revenue from each Campaign.
Add Email and New Campaign buttons
These buttons are in the top-left corner of the Manage Campaigns page.
The Add Email button allows you to add a new email to a pre-existing campaign and send or schedule it using the Campaign Wizard. The same option is found under the Actions button on each campaign row.
The New Campaign button starts the Campaign Wizard just like the Campaign Wizard button on the homepage.
Adding and Removing Emails from Campaigns
You can more easily remove or add emails and their revenue to existing campaigns.
On the Categorized Tab, the overflow menu on each email row has an option to remove that email and its revenue from the campaign it is associated with.
Similarly, on the Ad Hoc Tab, the overflow menu on each row has an option to add the email and its revenue to any campaign.
This allows you to rearrange what emails are under which campaigns to more accurately show how revenue is being generated.