Below is a high level list of features in the Ascent360 platform. These are not in a specific order but are designed to offer insight into a full catalog of things that can be done within the platform.
Data Integration:
- Productized integrations to 100+ platforms including:
- eCommerce platforms
- Point of Sale systems
- ERP systems
- Event management platforms
- Ticketing platforms
- Lodging and property management systems
- Booking platforms
- Golf Course Management
- Loyalty Management Solutions
- Inventory Management Systems
- Custom integrations upon request
- Marketing solution Integration agnostic to all integration systems and types including:
- Email Integration
- Facebook Integration
- SMS Integration
- DMP Integration
- Google Integration
Data Ingestion and Acquisition:
- Pull from API
- Windows Service
- SFTP / FTP
- Amazon S3 Buckets
- Webhooks
- HTTPS Post
Data Hygiene:
- Email Hygiene
- Nickname tables
- Phonetic Edits
- Common issue edits
- Bad word removal
- NCOA: National Change of Address
- CCOA: Canadian Change of Address
- CASS Certification
- Delivery Point Validation
Customer Matching:
- Matching of Individuals from Multiple Sources
- Creation of Individual, Residence and Household IDs
- Phenetic matching
- Nickname matching
- Persistent matching over time
- Match Breaking
Data Optimization:
- LAT / LON append
- Gender Identification
- Address Parse
- Address Standardize
- Data Append: 800+ Append Variables*
- Reverse Address Append*
- ECOA: Email Change of Address
Audience Segmentation:
- Ability to create custom audiences and segments with drag and drop functionality
- Ability to save Audiences.
- On the fly raw counts
- On the fly audience counts
- Universe selection including individual, household and residence
Campaign Development:
- Ability to mix and suppress audiences
- Selection of random, nth, and percentile matches
- Automated Deployment
- Scheduled deployment
Compliance:
- Software Forced compliance with GDPR, CASL And CAN-SPAM
- Individual level SPAM Law Authority
Insight:
- 50+ out of the box charts and graphs
- 50+ Derived variables and custom aggregates
- Ability to create additional Custom aggregates
- RFM Scoring
Business Intelligence:
- Custom report development
- Dashboards
- Charts / Graphs / Tables
- Custom Metric development and KPI’s
- Storyboard development
- Heatmaps and Geo-location
Customer Lookup:
- Ability to look up customers by name, address email and see all data associated with the customer
Revenue Attribution:
- Email Revenue Attribution
- Direct Mail Revenue Attribution
The above list of features is not comprehensive but represents most of the features available within the Ascent360 platform.