High Level List of Features in the Ascent360 Platform

Below is a high level list of features in the Ascent360 platform.  These are not in a specific order but are designed to offer insight into a full catalog of things that can be done within the platform.

Data Integration:

  • Productized integrations to 100+ platforms including:
    • eCommerce platforms
    • Point of Sale systems
    • ERP systems
    • Event management platforms
    • Ticketing platforms
    • Lodging and property management systems
    • Booking platforms
    • Golf Course Management
    • Loyalty Management Solutions
    • Inventory Management Systems
  • Custom integrations upon request
  • Marketing solution Integration agnostic to all integration systems and types including:
    • Email Integration
    • Facebook Integration
    • SMS Integration
    • DMP Integration
    • Google Integration

Data Ingestion and Acquisition:

  • Pull from API
  • Windows Service
  • SFTP / FTP
  • Amazon S3 Buckets
  • Webhooks
  • HTTPS Post

Data Hygiene:

  • Email Hygiene
  • Nickname tables
  • Phonetic Edits
  • Common issue edits
  • Bad word removal
  • NCOA:   National Change of Address
  • CCOA:   Canadian Change of Address
  • CASS Certification
  • Delivery Point Validation

Customer Matching:

  • Matching of Individuals from Multiple Sources
  • Creation of Individual, Residence and Household IDs
  • Phenetic matching
  • Nickname matching
  • Persistent matching over time
  • Match Breaking

Data Optimization:

  • LAT / LON append
  • Gender Identification
  • Address Parse
  • Address Standardize
  • Data Append:   800+ Append Variables*
  • Reverse Address Append*
  • ECOA:   Email Change of Address

Audience Segmentation:

  • Ability to create custom audiences and segments with drag and drop functionality
  • Ability to save Audiences.
  • On the fly raw counts
  • On the fly audience counts
  • Universe selection including individual, household and residence

Campaign Development:

  • Ability to mix and suppress audiences
  • Selection of random, nth, and percentile matches
  • Automated Deployment
  • Scheduled deployment


  • Software Forced compliance with GDPR, CASL And CAN-SPAM
  • Individual level SPAM Law Authority


  • 50+ out of the box charts and graphs
  • 50+ Derived variables and custom aggregates
  • Ability to create additional Custom aggregates
  • RFM Scoring

Business Intelligence:

  • Custom report development
  • Dashboards
  • Charts / Graphs / Tables
  • Custom Metric development and KPI’s
  • Storyboard development
  • Heatmaps and Geo-location

Customer Lookup:

  • Ability to look up customers by name, address email and see all data associated with the customer

Revenue Attribution: 

  • Email Revenue Attribution
  • Direct Mail Revenue Attribution

The above list of features is not comprehensive but represents most of the features available within the Ascent360 platform.