Below is a high level list of features in the Ascent360 platform. These are not in a specific order but are designed to offer insight into a full catalog of things that can be done within the platform.
Data Integration
- Integrations to 100+ platforms including:
- eCommerce platforms
- Point of Sale (POS) systems
- Enterprise Resource Planning (ERP) systems
- Event management platforms
- Ticketing platforms
- Lodging and property management systems
- Booking platforms
- Golf course management
- Loyalty management solutions
- Inventory management systems
- Custom integrations upon request
- Marketing solution Integration agnostic to all integration systems and types including:
- Email Integration
- Facebook Ads Integration
- SMS Integration
- DMP Integration
- Google Ads Integration
Data Ingestion and Acquisition
- Pull from API
- Windows Service
- SFTP / FTP
- Amazon S3 Buckets
- Webhooks
- HTTPS Post
- Ascent360 Landing Pages/Forms
Data Hygiene
- Email Hygiene and domain cleanup
- Nickname tables
- Phonetic Edits
- Common issue edits
- Expletive removal
- NCOA: National Change of Address validation
- CCOA: Canadian Change of Addressj validation
- CASS Certification: Coding Accuracy Support System
- Delivery Point Validation
Customer Matching
- Matching and de-duplication of Individuals from multiple sources
- Creation of Individual, Residence and Household IDs
- Phonetic matching
- Nickname matching
- Persistent matching over time
- Match Breaking
Data Optimization
- LAT/LON append
- Gender Identification
- Address Parse
- Address Standardize
- Data Append: 800+ Append Variables*
- Reverse Address Append*
- ECOA: Email Change of Address
Audience Segmentation
- Ability to create custom audiences and segments with drag-and-drop functionality
- Ability to save Audiences
- On-the-fly raw counts
- On-the-fly audience counts
- Universe selection including individual, household and residence
- Dynamic File Generation
Email Sending Platform
- Full drag-and-drop WYSIWYG email editor
- Responsive, mobile-optimized emails out-of-the-box
- One-time (ad hoc) sends
- Scheduled Sends
- Recurring Sends
- Test Lists, Seed Lists, and Suppression Lists
- Email engagement reporting data
- Email send reports and subscriber reports
Campaign Development
- Ability to mix and suppress audiences
- Selection of random, nth, and percentile matches
- Automated deployment
- Scheduled deployment
Compliance
- Software Forced compliance with GDPR, CASL And CAN-SPAM
- Individual level SPAM Law Authority
Insight & Reporting
- 50+ out of the box charts and graphs
- 50+ derived variables and custom aggregates
- Ability to create additional custom aggregates
- Recency, Frequency, and Monetary (RFM) Scoring
Business Intelligence
- Custom report development
- Dashboards
- Charts / Graphs / Tables
- Custom Metric development and KPI’s
- Storyboard development
- Heatmaps and Geo-location
Customer Lookup
- Ability to search customers by name, address email and see all data associated with the individual
Revenue Attribution
- Email Revenue Attribution
- Direct Mail Revenue Attribution
The above list of features is not comprehensive but represents most of the features available within the Ascent360 platform.
