What is the contactability panel?
The Contactability Panel allows you to count how many people or contacts (unique email addresses, phone numbers or addresses) are included in your audience.
At the bottom of the panel you can toggle between 'Contacts' and 'People'. These are slightly different, but most people will find it sufficient to use the default selection and refresh the top (total) count and the email contacts count. To learn more about contacts versus people, scroll toward the bottom.
Overall Count
The number at the top of the Contactability panel will always display the total count of people in the audience or campaign. To refresh the overall count of the campaign, click the refresh button to the right of the overall count.
Email Contacts
The number of email contacts is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique email addresses that are contactable via email. The count showing to the left of "Unsubscribed" is the count of unique email addresses that are not contactable via email.
"Subscribed" and "Unsubscribed" counts are not limited to explicit email permissions for the individual. Individuals who are implicitly contactable and not contactable are counted here as well.
Postal Contacts
The number of postal contacts is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique postal addresses that are contactable via postal mail. The count showing to the left of "Unsubscribed" is the count of unique postal addresses that are not contactable via postal mail.
Phone Contacts
The number of phone contacts is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique phone numbers that are contactable via a phone call. The count showing to the left of "Unsubscribed" is the count of unique phone numbers that are not contactable via a phone call.
SMS Contacts
The number of SMS contacts is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique mobile phone numbers that are contactable via an SMS message. The count showing to the left of "Unsubscribed" is the count of unique mobile phone numbers that are not contactable via an SMS message.
Contacts vs People
By switching the "Contacts" toggle at the bottom of the panel to "People", the panel will change from counting email addresses, phone numbers, or postal addresses to counting people with email addresses, phone numbers, or postal addresses. Looking at counts by people is less frequently used, however some marketers do like to understand their audience counts by unique people rather than by "contacts". The below information is more advanced.
In Audience Builder, this choice will not affect what is sent to the provider you select (email providers will receive a list of distinct email addresses, phone lists will be a distinct list of phone numbers, etc.).
In Campaign Manager, this switch also affects how your audiences are compared and sent to your selected provider. Select "People" if you want to compare the audiences on the individual level (ex: Is this person included in both of these audiences?). Select "Contacts" if you want to compare the audiences on the email address, phone number, or postal address level (ex: Is this email address in both of these audiences?).
People with Email
The number of people with email is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique people that are contactable via email. The count showing to the left of "Unsubscribed" is the count of unique people that are not contactable via email. These counts do not take into consideration if two people share one email address.
People with Postal
The number of people with postal is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique people that are contactable via postal mail. The count showing to the left of "Unsubscribed" is the count of unique people that are not contactable via postal mail.
People with Phone
The number of people with phone is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique people that are contactable via a phone call. The count showing to the left of "Unsubscribed" is the count of unique people that are not contactable via a phone call.
People with SMS
The number of people with SMS is split into "Subscribed" and "Unsubscribed". The count showing to the left of "Subscribed" is the count of unique people that are contactable via an SMS message. The count showing to the left of "Unsubscribed" is the count of unique people that are not contactable via an SMS message.
If you have further questions, we'd love to hear from you. Please reach out to our help desk for assistance.
