Data Sources

Data Sources Count

Data Sources Count

This is a count of all the distinct data sources in the CDP active in the last month.

Top Data Sources in Month

This list displays the top 3 sources for the current month, based on number of records.

Recent Data Loads

The recent data loads bar chart shows data loaded from the top 3 sources over the last 8 weeks. The counts are split by people, transactions, and records

Data Sources History

The Data Sources History table displays the entire history of data loads in the CDP. By default, this table shows all data sources over all time. Use the date chooser in the upper right to select different date ranges, or choose a custom date range.

By updating the date range, the counts and rows will change based on the date range.

First and Last Source Pie Charts

People by First Source

This pie chart shows the total population of your CDP by their First Source value. The First Source value is the first interaction point each person has with the CDP, so this pie chart displays how people are making it into the CDP. Mouse over the slice to see the count of people in addition to the percentage of total population.

People by Last Source

This pie chart shows the total population of your CDP by their Last Source value. The Last Source value is the last interaction point each person has with the CDP, so this pie chart displays how people are most recently interacting with the CDP. Mouse over the slice to see the count of people in addition to the percentage of total population.

Lifetime Spend by First Source

This pie chart shows the total revenue on file in your CDP by the first source of the people purchasing. This displays which sources are the biggest drivers of revenue. Mouse over each slice to learn the dollar amount of the revenue attributed to people from that source.

Lifetime Spend by Last Source

This pie chart shows the total revenue on file in your CDP by the last source of the people purchasing. Mouse over each slice to learn the dollar amount of the revenue attributed to people interacting with that source.

Source Specific Charts

At the bottom of the page, select a source from the dropdown to reveal more information about that source.

People in {This Source} Only

This is the percentage of people in the CDP who have only interacted with this source

People Purchasing from {This Source} only

This is the percentage of people whose purchases are only from this source. This is helpful if you are trying to identify what percentage of your database has only ever lodged but never transacted, or vice versa. If the source is not transactional, it will always show 0%.

People Added to the CDP in Last 12 Months due to {This Source}

This displays the number of people added to the CDP in the last 12 months with this source as their First Source value. These people may have also interacted with other sources, but this source was where they first entered the CDP.

Revenue Growth in the Last 12 Months due to {This Source}

This displays the amount of revenue in the last 12 months that came from people whose first source was the source selected. For contests and one-time loads, this can tell you whether running the contest was worth it to grow your database and revenue.

People from This Source Venn Diagram

This displays the overlap between this source and other sources flowing into the CDP. The "Other Sources" circle represents people who are in all of the other sources that are flowing in to the CDP. The {This Source} circle (labelled "Contest" in the diagram above) represents people who are in this source. The overlap between the two circles displays the number of people who are in this source and other sources.