With Meta Ads (Facebook Ads), you can create targeted ads to reach different audiences and meet your business goals. The integration between Ascent360 and Meta/Facebook is a highly effective way of targeting custom audiences. This integration is outbound-only, meaning you can push contacts from Ascent360 into Meta/Facebook but we do not receive any inbound data back.
How to get started
There are a few steps involved, but it's a fairly easy process. (Also, it's no additional cost to you).
First, you need to accept the Meta/Facebook Terms of Service.
Next, you need to provide Ascent360 with access/permissions to your account. More detailed info on how to give us access can be found here.
Once you've granted us access, open a help desk ticket with the topic "Meta/Facebook Ads Integration" and we can complete the last steps.
The final result? You'll see a drop-down in Audience Selector that will allow you to start exporting audiences to Meta/Facebook Ads.
Lapsed Customer Re-engagement
Send people who haven't made a purchase in 6 months or 1 year into Facebook to try and re-engage them as purchasers. This can be particularly effective to reach people who aren't opted into email but do have an email on record.
Lookalike Audiences - VIPs
Lookalike Audiences lets you find more people who are similar to your best customers. Create an audience in Ascent360 of your best customers/VIPs and create a Lookalike Audience in Meta/Facebook to find leads who are most similar to your best customers.
Send prospects who haven't yet made a purchase into Facebook for targeted advertising!
Technical integration details
Time Delay on Matching Contacts
Please note, there will be latency with Facebook Match. When you push an audience into Facebook from Ascent360, the audience will be in Facebook in 5 minutes, but Facebook can take up to 2 days to match. This will happen gradually, so you may see the audience jump after refreshing.
The list will say "list size too small" until it has at least 1,000 contacts matched. It is at this point you can actually do an ad off of the audience.
You can still go ahead and set up the ad, and Facebook will continue to update the audience with new folks that match that list, but the ad won’t actually show to everyone until they’re all matched.
How does the matching between Ascent360 and Meta/Facebook work?
Your customer list is hashed locally on your browser and then sent to Facebook. There, it is matched against our existing list of our users' hashed IDs and the matches are added to your Custom Audience. Hashing turns the data in your customer list into short fingerprints that can't be reversed. It happens when data is sent to Facebook. Here’s what happens:
- Facebook hashes the data our users have provided us. You begin uploading your customer list and it's hashed locally in your browser before it's uploaded to Facebook.
- After your hashed data is uploaded to Facebook, we match it against ours.
- The matches are added to a Custom Audience for you.
- The matched and unmatched hashes are deleted.