New Articles

41. Preference Center Overview

    Published On: 01/08/2024 in Platform features Preference Center
    Preference Center is available to Ascent360 Professional  and Enterprise  customers. If you are interested in upgrading, please contact support@ascent360.com . If you are on a Pro or Enterprise plan, contact us for assistance with turning this...

42. Updating Audiences with Year-Specific Source Name

    Created On: 12/27/2023 in Data and integrations Data and integrations FAQs
    At the start of each new calendar year, it's a good idea to audit your audiences to ensure they are all set up correctly. Something important to check for is if any of your audiences incorporate a year-specific source name.  Here is what that might...

43. View or Download Email Unsubscribes

    Created On: 12/20/2023 in Reporting Email Reporting
    An email opt-out is an email recipient who has chosen to unsubscribe from emails, marking themselves as  "opted out ”.     There are   two   ways you can view  email opt-outs  in the Ascent360 Platform .  In audience builde...

44. Use Your Hierarchy Export To Build Better Audiences

    Created On: 11/30/2023 in Platform features Audience Builder
    What is a Hierarchy Export A hierarchy export shows the classification of all of your products within Audience Builder. With this knowledge, you can confidently create audiences using higher level classification than 'Product/Item Description' ...

45. Update a Recurring Audience Using the Source Name Field

    Created On: 11/29/2023 in Platform features Audience Builder
    Ascent360 Source Names dynamically populate the campaign year based on the date of the submission, which results in a new Source Name for every year that there are submissions. The following sources are included in this process: Ascent360 created ...

46. New Sending Requirements for Gmail & Yahoo

    Created On: 11/29/2023 in Platform features Email Designer Email Deliverability
    Updated on: 01.15.2024 • Originally published on: 11.29.2023 Carefully read through this article to ensure you are compliant!  Note the February 2024 deadline. Gmail recently released a  new set of requirements  for any...

47. How often does the platform Auto Save my email?

    Created On: 11/28/2023 in Platform features Email Designer Best Practices & FAQ
    The autosave interval in Email Designer is set at 60 seconds after the last change to the email. If you try to navigate away from the email design page with unsaved changes, you'll get prompted to save or exit without saving. As a best practice, ...

48. Send to a List

    Published On: 11/12/2023 in Platform features Email Designer Using the Editor
    Your browser does not support HTML5 video. The " List Send " feature allows users to quickly send emails or texts from the Ascent360 CDP to recipients that may not already be in the CDP and accessible through a traditional audience.  Very im...

49. Making Edits in Data Dictionary

    Published On: 11/09/2023 in Platform features Data Dictionary
    The Data Dictionary page provides a list of fields available in your Ascent360 Platform. Users have the ability to update the category, field name, field description, sort order, or configure the field's visibility in various outputs.  Database In...

50. What is a RFM Score?

    Published On: 10/31/2023 in Data and integrations Data and integrations FAQs
    Ascent360 has an aggregate called RFM -- “Recency, Frequency and Monetary”. At its core, the RFM score is a tool to understand customer value by comparing individuals against one another. RFM has been used in database marketing for 20+ years. Rece...

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