New Articles

51. Update a Recurring Audience Using the Source Name Field

    Created On: 11/29/2023 in Platform features Audience Builder
    Ascent360 Source Names dynamically populate the campaign year based on the date of the submission, which results in a new Source Name for every year that there are submissions. The following sources are included in this process: Ascent360 created ...

52. New Sending Requirements for Gmail & Yahoo

    Created On: 11/29/2023 in Platform features Email Designer Email Deliverability
    Updated on: 01.15.2024 • Originally published on: 11.29.2023 Carefully read through this article to ensure you are compliant!  Note the February 2024 deadline. Gmail recently released a  new set of requirements  for any...

53. How often does the platform Auto Save my email?

    Created On: 11/28/2023 in Platform features Email Designer Best Practices & FAQ
    The autosave interval in Email Designer is set at 60 seconds after the last change to the email. If you try to navigate away from the email design page with unsaved changes, you'll get prompted to save or exit without saving. As a best practice, ...

54. Send to a List

    Published On: 11/12/2023 in Platform features Email Designer Using the Editor
    Your browser does not support HTML5 video. The " List Send " feature allows users to quickly send emails or texts from the Ascent360 CDP to recipients that may not already be in the CDP and accessible through a traditional audience.  Very im...

55. Making Edits in Data Dictionary

    Published On: 11/09/2023 in Platform features Data Dictionary
    The Data Dictionary page provides a list of fields available in your Ascent360 Platform. Users have the ability to update the category, field name, field description, sort order, or configure the field's visibility in various outputs.  Database In...

56. What is a RFM Score?

    Published On: 10/31/2023 in Data and integrations Data and integrations FAQs
    Ascent360 has an aggregate called RFM -- “Recency, Frequency and Monetary”. At its core, the RFM score is a tool to understand customer value by comparing individuals against one another. RFM has been used in database marketing for 20+ years. Rece...

57. What is an "Individual" in Ascent360?

    Published On: 10/31/2023 in Getting started guide
    When customer records are loaded into the database, Ascent360 employs a thorough sanitation, matching, and de-duplication process to determine a “Golden Record” for each individual. This article will help you understand which records Ascent360 will ...

58. Ascent360 Aggregates

    Published On: 10/31/2023 in Data and integrations Platform Architecture
    The Ascent360 Platform calculates Customer Aggregates from your source system data. These fields can be extremely valuable for marketing! These "aggregated fields" are re-calculated each night with any new data that enters the system.  Definiti...

59. Using the Web Tracking Pixel

    Created On: 10/10/2023 in Data and integrations Web Tracking Pixel
    How to Use the Ascent360 Web Tracking Pixel Once you have successfully installed the Web Tracking Pixel on your website, the URL’s will now be able to track and send data back to the Ascent360 CDP. Please note that data can only be tracked fr...

60. Data Security Best Practices

    Published On: 09/26/2023 in Data and integrations Data Security
    How to pass data securely

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