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51. Audience Building Best Practices

    Created On: 02/27/2024 in Platform features Audience Builder
    Use the following best practices to construct optimal audiences in the CDP. Simplifying the Query Instead of resorting to using multiple unique Product Descriptions, consider using product classifications fields to zero in on the desired audi...

52. Overview

    Created On: 02/26/2024 in Platform features Audience Builder
    There are two main methods of building an audience in the Ascent360 platform: 1. Audience Builder a. “Advanced Query” within Audience Builder 2. Complex Audience Builder When to use “Audience Builder”? For one-time communication/promoti...

53. How to Verify DMARC

    Created On: 01/15/2024 in Platform features Email Designer Email Deliverability
    To check if your domain(s) successfully have DMARC in place, follow these steps. Navigate to https://mxtoolbox.com/dmarc.aspx Enter your domain into the search box, then click the orange "DMARC Lookup" button.  A successful DMARC result w...

54. 2024 Release Notes - New Product Features, Bug Fixes, and Improvements

    Created On: 01/10/2024 in Releases, Announcements & Webinars Release Notes
    December 12/18/24 What's New Ascent360 ESP  In addition to scheduled, recurring, and one-time sends, users can now send an email on an event-basis by triggering a webhook associated with the email. Webhook-triggered emails also allow user...

55. Preference Center Overview

    Published On: 01/08/2024 in Platform features Preference Center
    Preference Center is available to Ascent360 Professional  and Enterprise  customers. If you are interested in upgrading, please contact support@ascent360.com . If you are on a Pro or Enterprise plan, contact us for assistance with turning this...

56. Updating Audiences with Year-Specific Source Name

    Created On: 12/27/2023 in Data and integrations Data and integrations FAQs
    At the start of each new calendar year, it's a good idea to audit your audiences to ensure they are all set up correctly. Something important to check for is if any of your audiences incorporate a year-specific source name.  Here is what that might...

57. View or Download Email Unsubscribes

    Created On: 12/20/2023 in Reporting Email Reporting
    An email opt-out is an email recipient who has chosen to unsubscribe from emails, marking themselves as  "opted out ”.     There are   two   ways you can view  email opt-outs  in the Ascent360 Platform .  In audience builde...

58. Use Your Hierarchy Export To Build Better Audiences

    Created On: 11/30/2023 in Platform features Audience Builder
    What is a Hierarchy Export A hierarchy export shows the classification of all of your products within Audience Builder. With this knowledge, you can confidently create audiences using higher level classification than 'Product/Item Description' ...

59. Update a Recurring Audience Using the Source Name Field

    Created On: 11/29/2023 in Platform features Audience Builder
    Ascent360 Source Names dynamically populate the campaign year based on the date of the submission, which results in a new Source Name for every year that there are submissions. The following sources are included in this process: Ascent360 created ...

60. New Sending Requirements for Gmail & Yahoo

    Created On: 11/29/2023 in Platform features Email Designer Email Deliverability
    Updated on: 01.15.2024 • Originally published on: 11.29.2023 Carefully read through this article to ensure you are compliant!  Note the February 2024 deadline. Gmail recently released a  new set of requirements  for any...

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