Ascent360 Managed Services

The below article describes the list of managed services that Ascent360 provides to our clients. While Ascent360 is not a full-service creative agency, we provide many of the key services to our clients that mimic what a standard creative agency can provide. 

Submitting a Request

If you are interested in any of the below services please submit the Managed Services Request Form and a member of our team will get back to you within one business day.

Managed Services Request Form

Campaign Execution Services

1. Email Creation:  Create emails using an existing template
   • This will include:
     • Implementing standard headers / footers
     • Adding images and text to standard blocks  
     • Pulling creative from image library / DAM
     • Ensure all URLs are appropriately linked
     • Implement personalization
     • Implement dynamic content
     • Send proofs to test lists
     • Proofing/QC
2. SMS Creation: Create SMS or MMS messages in the Ascent360 platform
   • This will include:
     • Adding text and images
     • Pulling images from image library / DAM
     • Ensure all URLs are appropriately linked
     • Send tests to test lists
     • Proofing/QC
3. Audience Development and Segmentation: Implement segmentation within the Ascent360 platform to create specific audiences used for targeting and/or dynamic content.
4. Automation: Implement automated campaigns such as pre-arrival or post- departure per the strategy laid out by the client or Ascent360’s recommended strategies.   This can be a single channel/deployment or multi-channel with many deployments.
5. Proofing/QC:  This process will include:
   • Preview and Send Test Emails: Send test emails for review and feedback
   • Content Accuracy: Verify content accuracy according to the creative brief (Client is ultimately responsible for final accuracy and approval of content)
   • Design Consistency: Ensure brand guidelines are used to client’s standard
   • Links and CTAs: Test all links and CTAs
   • Personalization and Segmentation: Confirm segmentation and dynamic content are functioning correctly
   • Images and Multimedia: Check rendering of visual elements and ‘alt text’
   • Mobile Responsiveness: Test mobile layout and functionality
   • Spam and Deliverability: Check for spam triggers and compliance
   • Proofreading: Review for errors in spelling and grammar
6. Campaign Execution: Email or SMS marketing campaign creation on behalf of clients, including scheduling and deployment   
7. Basic Email Reporting:  Basic open, click and unsubscribe reporting
8. Simple Copywriting: Ascent360 may utilize the support of AI for simple marketing copywriting.

Design Services

1. Email Template Design: Create new visually appealing and responsive email templates that align with clients' brand identity
2. Visual Design: Design visually appealing email templates that reflect the brand identity and resonate with the audience including layout, typography, color scheme, and imagery.
3. Graphic Creation: Create custom graphics, illustrations, or icons to enhance the visual appeal and communicate key messages across marketing channels.
4. Landing Page/Webform Creation: Design new Landing Pages/Webforms in the Ascent360 platform that reflect client’s brand identity.

Strategic Services

1. Concept Development: Brainstorm and conceptualize creative ideas for the campaign, aligning with the marketing objectives and target audience.
2. Campaign/Automation Strategy: Develop comprehensive email, SMS or multi-channel marketing strategies tailored to client's business objectives and target audiences.
3. Consulting and Training: Offer consulting services and training sessions to educate clients on email marketing best practices, industry trends, and strategies for maximizing their ROI.
4. Advanced Analytics and Reporting: Provide detailed analytic reports on key email and/or SMS marketing metrics including open rates, click-through rates, conversion rates, and ROI, and offer insights for continuous improvement.
5. Calendar Management: Help manage the marketing calendar for the channels that Ascent360 manages.

Pricing Per Request

Execution:

• Marketing Coordinator: This is the primary execution role that will convert creative briefs or written instruction into completed marketing emails.  Fee: $135 per hour  

Design:    

• Copywriter: This individual will craft compelling and persuasive written content including subject lines, body copy, and calls-to-action to drive engagement and conversions in email campaigns.  Fee: $135 per hour
• Graphic Designer: This individual will physically create the visual content/graphic elements for each project. Fee: $165 per hour
• Design Director: The Design Director will supervise all branding and design for the Ascent360 client. This includes advertising, product or service promotions, and the overall feel of the client’s brand.  Fee: $250 per hour    

Strategy:

• Client Success Manager / Sr. Client Success Manager: These are the roles that many Ascent360 clients utilize for daily support needs. Fee: $185 per hour
• Other: Ascent360 has many other roles including analyst, developer, data architect, etc., that are not included in this document but are available as needed. Fee: $185 per hour

Packages

Hours Bundle: Ascent360 can create a blended rate for these services based on the client’s needs at a discount on our standard rate of $185. This can be done for any specific role as well if the client would like to purchase a set number of hours.

Pricing by Project: Ascent360 can create custom estimates and Statements of Work (SOWs) on a project-by-project basis.  

Monthly Retainer: Any monthly retainer of 10 or more hours per month will receive a negotiated discount on our standard rates.

All packages are customized per client. Please reach out to your dedicated CSM or the Help Desk (support@ascent360.com) to determine what package best meets your needs.