Database Reporting

The database overview page is a one-stop shop for all information about the CDP. This dashboard displays things like the size of the CDP, how the CDP is growing and trends in the CDP.

The RFM  page in the Ascent360 Portal displays visuals relating to RFM (Recency, Frequency, and Monetary) data for individuals in the database. RFM is a tool to understand customer value by comparing individuals against one another. Recency - How...

The top and bottom customer page displays profiles of the top and bottom customers in the CDP, to learn more about the types of people who are likely to purchase versus people who are unlikely.

The demographics page displays all of the demographic data present in the CDP.

The geography page shows where the people in the CDP live, including an overall international heat map, and maps of the top metro areas and states of the people in the CDP.

The contactability page explores the different ways you can contact people in the CDP. Learn more about the types of consents, email metrics and postal contactability of the people in your CDP.

The data quality page displays all sorts of information about the quality of the data in the CDP. Visit this page to learn about how complete the contact data is and which sources pull the best data.