Updated Articles

11.  November 2022 Webinar - Email Best Practices & Re-engagement

    Last Updated: 02/29/2024 in Webinars
    Your browser does not support HTML5 video. This is a recording of our live session on November 14, 2022. In this 30-minute webinar, we dive into email best practices and cover the basics of creating a re-engagement campaign.  We had some ...

12.  May 2023 Webinar - Ski Playbook Webinar Resources

    Last Updated: 02/29/2024 in Webinars
    Your browser does not support HTML5 video. The below audience checklist can be downloaded and used as a planning tool for you to track your messaging, upcoming priorities, etc.: Audience Tracker Ski Playbook.xlsx ...

13. CDP Hygiene

    Last Updated: 02/27/2024 in Platform features Audience Builder Complex Audience Builder (Advanced Topic)
    Conducting the following processes will help to keep your CDP at optimal speed. User Permissions  As your team experiences turnover, it’s important to notify the Ascent360 team that their account permissions are no longer needed T...

14. Audience Building Best Practices

    Last Updated: 02/27/2024 in Platform features Audience Builder
    Use the following best practices to construct optimal audiences in the CDP. Simplifying the Query Instead of resorting to using multiple unique Product Descriptions, consider using product classifications fields to zero in on the desired audi...

15.  Creating an Audience

    Last Updated: 02/26/2024 in Platform features Audience Builder
    Learn how to create an audience using fields from your CDP to create custom segments of individuals in your database based on their demographics, email history, purchase history, or other behavior.

16. Overview

    Last Updated: 02/26/2024 in Platform features Audience Builder
    There are two main methods of building an audience in the Ascent360 platform: 1. Audience Builder a. “Advanced Query” within Audience Builder 2. Complex Audience Builder When to use “Audience Builder”? For one-ti...

17. Contactability Reporting

    Last Updated: 02/15/2024 in Reporting Database Reporting
    The contactability page explores the different ways you can contact people in the CDP. Learn more about the types of consents, email metrics and postal contactability of the people in your CDP.

18. Overview: Email Design Best Practices

    Last Updated: 02/15/2024 in Platform features Email Designer Best Practices & FAQ
    Following these best practices will help ensure you are able to design your emails to cover the vast array of email clients and devices being used to view emails today. To summarize, here are some key best practices: (we have separate articles on e...

19. How to Verify DMARC

    Last Updated: 01/15/2024 in Releases & Announcements
    To check if your domain(s) successfully have DMARC in place, follow these steps. Navigate to https://mxtoolbox.com/dmarc.aspx Enter your domain into the search box, then click the orange "DMARC Lookup" button.  A successful D...

20. New Sending Requirements for Gmail & Yahoo

    Last Updated: 01/15/2024 in Releases & Announcements
    Updated on: 01.15.2024 • Originally published on: 11.29.2023 Carefully read through this article to ensure you are compliant!  Note the February 2024 deadline. Gmail recently released a  new set of requirements ...

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