Web Tracking Pixel

The Ascent360 Web Tracking Pixel allows clients to track browsing behavior on your website from known customers who click through an email. You must be using the Ascent360 ESP to take full advantage of this functionality. Collecting this browsi...

How to Use the Ascent360 Web Tracking Pixel Once you have successfully installed the Web Tracking Pixel on your website, the URL’s will now be able to track and send data back to the Ascent360 CDP. Please note that data can only be tracked fr...

Note: You must have the Ascent360 "web tracking pixel" installed on your website to begin collecting this type of data in the platform. Once the pixel is installed, you will begin seeing tracking data in Audience Builder (under the "Web Tracking" ...