Getting Started FAQs

How to transfer contacts into Ascent360

Ascent360 employs an in-depth sanitation, matching, and de-duplication process to determine a "Golden Record" each time data is loaded to your platform. This article explains the counts you may find in Ascent360. How Ascent360 Imports Data Cou...

When customer records are loaded into the database, Ascent360 employs a thorough sanitation, matching, and de-duplication process to determine a “Golden Record” for each individual. This article will help you understand which records Ascent360 will ...

The Ascent360 CDP has three different classifications for "people" records. These are: Individuals: An individual is a unique contactable person in the database after matching and de-duplication. An individual can be either a Customer or a Prosp...

The hygiene and matching process from your source system to the Ascent360 platform inevitably includes some amount of “loss” that can be attributed to the overall data quality and capture of your source system.  We highly encourage you to regularly...