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Transfer Contact Lists into Ascent360
How to transfer contacts into Ascent360
Why are my counts different than expected?
Ascent360 employs an in-depth sanitation, matching, and de-duplication process to determine a "Golden Record" each time data is loaded to your platform. This article explains the counts you may find in Ascent360. How Ascent360 Imports...
What is an "Individual" in Ascent360?
When customer records are loaded into the database, Ascent360 employs a thorough sanitation, matching, and de-duplication process to determine a “Golden Record” for each individual. This article will help you understand which records Asc...
What is the difference between an individual, customer and a prospect?
The Ascent360 CDP has three different classifications for "people" records. These are: Individuals: An individual is a unique contactable person in the database after matching and de-duplication. An individual can be either a Customer ...
Why Don't I See 100% of My Source System Data in Ascent360?
The hygiene and matching process from your source system to the Ascent360 platform inevitably includes some amount of “loss” that can be attributed to the overall data quality and capture of your source system.  We highly encourage...