Platform Architecture

Articles

Multi Brand Database vs. Single Brand Database
Ascent360 can build two fundamentally different types of databases for our clients. These are typically defined as: Multi Brand Database, Conglomerate database or Multi Resort Database : This type of database is typically used by clients who have...
Ascent360 Aggregates
The Ascent360 Platform calculates Customer Aggregates from your source system data. These fields can be extremely valuable for marketing! These "aggregated fields" are re-calculated each night with any new data that enters the system. ...
Data Hygiene and Matching Process
When Ascent360 processes your data, all individual records go through a multi-step data hygiene and matching process.  An individual record must have some level of contact information for the record to be ingested into your marketing p...