Articles
Multi Brand Database vs. Single Brand Database
Ascent360 can build two fundamentally different types of databases for our clients. These are typically defined as: Multi Brand Database, Conglomerate database or Multi Resort Database : This type of database is typically used by clients who have...
Individual Aggregates and Derived Variables
The Ascent360 Customer Data Platform has the ability to store and create variables that aggregate data from other fields. These aggregated fields are at the Individual (or Person) level, which means that each individual in the database has about 55 ...
Data Hygiene and Matching Process
When Ascent360 processes your data, all individual records go through a multi-step data hygiene and matching process. An individual record must have some level of contact information for the record to be ingested into your marketing p...