Audience Builder

There are two main methods of building an audience in the Ascent360 platform: 1. Audience Builder a. “Advanced Query” within Audience Builder 2. Complex Audience Builder When to use “Audience Builder”? For one-time communication/promoti...

Learn how to create an audience using fields from your CDP to create custom segments of individuals in your database based on their demographics, email history, purchase history, or other behavior.

Use the following best practices to construct optimal audiences in the CDP. Simplifying the Query Instead of resorting to using multiple unique Product Descriptions, consider using product classifications fields to zero in on the desired audi...

Learn how to export a file of your contacts to analyze your CDP data locally.

Configuring a Text Field To configure a text field, use the center arrow buttons to move values from “Possible Values” to "Selected Values" to include them in your audience. Configuring a Numeric Field To configure a number field, choose...

If you want to do a "re-mail" (an email send that targets non-openers), you'll need to create two audiences: The first audience should comprise the people who were sent  the initial email. This will be the audience you send the email to. Th...

Learn how to send your contacts to different platforms, including email service providers, ad network platforms or FTP locations.

Basic Direct Mail File To export the direct mail contacts in your audience or campaign to a CSV, TXT or Excel file, select the Send Contacts menu option. Then, select "a direct mail file" from the provider dropdown. Type in your file name,...

Audience > Audience Builder Data relating to email engagement and behavior can be used in the Audience Builder to segment your database.    Non-Aggregated Email Engagement Data Non-aggregated email engagement data is the delivered, opened,...

Your browser does not support HTML5 video. How to Build an Audience from Ascent360 Landing Page Submissions Pulling Form Source Name   Integrate > Landing Pages Navigate to the Landing Page you would like to use in the Audience Not...

This document is an overview and FAQ of Advanced Queries or Groupings in Audience Selector. What Are Advanced Queries? Advanced Queries in Audience Builder allow for you to have more control over your audiences and create more complex audience...

Ascent360 Source Names dynamically populate the campaign year based on the date of the submission, which results in a new Source Name for every year that there are submissions. The following sources are included in this process: Ascent360 created ...

What is a Hierarchy Export A hierarchy export shows the classification of all of your products within Audience Builder. With this knowledge, you can confidently create audiences using higher level classification than 'Product/Item Description' ...