Email deliverability ensures your emails reach the desired recipients and help drive results.
Articles
New Sending Requirements for Gmail & Yahoo
Updated on: 01.15.2024 •
Originally published on: 11.29.2023 Carefully read through this article to ensure you are compliant! Note the February 2024 deadline. Gmail recently released a new set of requirements
for any...
Engagement Filters
Engagement filters are fundamental to any email sending strategy. Engagement filters ensure that you are reaching consumers who want to hear from your brand while aiding deliverability and avoiding spam traps.
Why Use Engagement Filters? The p...
How to Verify DMARC
To check if your domain(s) successfully have DMARC in place, follow these steps. Navigate to https://mxtoolbox.com/dmarc.aspx Enter your domain into the search box, then click the orange "DMARC Lookup" button. A successful DMARC result w...
DMARC Records
Implementing DMARC records for better deliverability.