New Articles

81. Making Edits in Data Dictionary

    Published On: 11/09/2023 in Platform features Data Dictionary
    The Data Dictionary page lets users view and manage Audience Builder fields, including their categories, descriptions, order, and visibility. Database Insights > Data > Data Dictionary Update a Field's Category Name The Category Name  of t...

82. Ascent360 Aggregates

    Published On: 10/31/2023 in Data and integrations Platform Architecture
    The Ascent360 Platform calculates Customer Aggregates from your source system data. These fields can be extremely valuable for marketing! These "aggregated fields" are re-calculated each night with any new data that enters the system.  Definiti...

83. What is a RFM Score?

    Published On: 10/31/2023 in Data and integrations Data and integrations FAQs
    Ascent360 has an aggregate called RFM -- “Recency, Frequency and Monetary”. At its core, the RFM score is a tool to understand customer value by comparing individuals against one another. RFM has been used in database marketing for 20+ years. Rece...

84. What is an "Individual" in Ascent360?

    Published On: 10/31/2023 in Getting started guide
    When customer records are loaded into the database, Ascent360 employs a thorough sanitation, matching, and de-duplication process to determine a “Golden Record” for each individual. This article will help you understand which records Ascent360 will ...

85. Using the Web Tracking Pixel

    Created On: 10/10/2023 in Data and integrations Web Tracking Pixel
    How to Use the Ascent360 Web Tracking Pixel Once you have successfully installed the Web Tracking Pixel on your website, the URL’s will now be able to track and send data back to the Ascent360 CDP. Please note that data can only be tracked fr...

86. Data Security Best Practices

    Published On: 09/26/2023 in Data and integrations Data Security
    How to pass data securely

87. Additional Products and Services

    Created On: 09/20/2023 in Support
    The following are additional products & services we offer: No. Item Description Price Recurrence 1 Client Success   Consulting  & Prepaid Time 1:1 strategic consulting with a Client Success Manager. Pay for a specific number of h...

88. Email Revenue Reporting

    Created On: 09/04/2023 in Reporting
    So, you're at a place where you want to start digging into your email performance and go beyond  the KPIs of open, click, unsubscribes. Fantastic! As of September 2023, we don't yet have a way to pull the exact products/items purchased from a speci...

89. Create a Support Ticket

    Published On: 08/31/2023 in Support
    How to create a ticket in the help desk

90. Multi Brand Database vs. Single Brand Database

    Published On: 08/31/2023 in Data and integrations Platform Architecture
    Ascent360 can build two fundamentally different types of databases for our clients. These are typically defined as: Multi Brand Database, Conglomerate database or Multi Resort Database : This type of database is typically used by clients who have...

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