New Articles

21. Email Tracking Parameters

    Published On: 06/16/2025 in Platform features Email Designer Email Settings
    If you utilize Google Analytics UTM tracking, Ascent360 can automatically append a tracking string to each of the links in your emails. Setting this up in Email Settings allows you to set default Tracking Parameters for all your emails. With a d...

22. Account Settings - The Brand Tab

    Created On: 06/06/2025 in Account and billing Account Settings
    User Icon > Settings The Brand Tab of the Settings Page contains global settings to help ensure brand consistency across your marketing campaigns. There are two sections on the Brand Tab: Preferred Fonts and Custom Colors. For changes made...

23. How to Add a Countdown Timer to an Email

    Created On: 06/03/2025 in Platform features Email Designer Adding Content
    Adding a countdown timer to your email is a great way to create urgency and drive engagement, especially during flash sales, special promotions, or holiday campaigns. While Ascent360 does not currently offer a built-in countdown timer feature, you...

24. Webhook Data Collection

    Published On: 05/28/2025 in Data and integrations Webhooks
    The Basics What is a Webhook? Webhooks offer a simple, real-time way to send data from client applications to Ascent360. They are widely used for efficient, event-driven data sharing. Clients can integrate webhooks to send relevant data (e.g....

25. View or Edit Audiences within Complex Audience Builder

    Created On: 05/14/2025 in Platform features Audience Builder (Segmentation) Complex Audience Builder (Advanced Topic)
    ✨ New Feature: Edit Audience Criteria Without Leaving Complex Audience Builder We’ve rolled out a powerful new update in Complex Audience Builder to streamline your workflow and save you time. What’s new? You can now click the configuration ...

26. Revenue Attribution

    Published On: 04/29/2025 in Platform features Marketing Campaigns Revenue Attribution
    How Ascent360 calculates Revenue Attribution

27. The European Accessibility Act (EAA)

    Created On: 03/27/2025 in Releases & Webinars
    As your Customer Data Platform and Marketing Automation provider, we want to keep you up-to-date on a new piece of legislation coming down the pike. The European Accessibility Act (EAA) will come into effect June 2025 , and will have several impl...

28. Custom Requests

    Created On: 03/26/2025 in Support
    To streamline project planning and ensure we capture key details upfront, we require a Project Brief Form for new projects, integrations, and any requests involving custom development. When to Complete a Project Brief: If you're requesting ...

29. Webhook-Triggered Emails

    Published On: 03/14/2025 in Platform features Email Designer Using the Editor
    You can now trigger emails through a webhook in Ascent360, allowing you to send event-based emails and include dynamic data in the payload. This guide will walk you through the steps to set up a webhook-triggered email. Why Use a Webhook...

30. Why are my counts different than expected?

    Published On: 03/03/2025 in Getting started guide Getting Started FAQs
    Ascent360 employs an in-depth sanitation, matching, and de-duplication process to determine a "Golden Record" each time data is loaded to your platform. This article explains the counts you may find in Ascent360. How Ascent360 Imports Data C...

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