Updated Articles

41. How to Build Lodging Pre-Arrival and Post-Departure Audiences

    Last Updated: 11/19/2025 in Platform features Audience Builder (Segmentation)
    Best Practice Tip: Almost always add a NOT statement to exclude all cancelled reservations from the Lodging Audience General OTB Audiences: Bring in Date Field - most often Arrival date. Suppress anyone who canceled their rese...

42. Welcome Triggers for Email and SMS

    Last Updated: 11/19/2025 in Platform features SMS Marketing Best Practices & FAQ
    Once you've created your landing pages (see instructions here ) for customers to sign up for email, SMS, or both, follow these steps to trigger the welcome message for each channel. As always, if you have questions, we're here to help! ...

43. Webhook Data Collection

    Last Updated: 11/14/2025 in Data and integrations Webhooks
    The Basics What is a Webhook? Webhooks offer a simple, real-time way to send data from client applications to Ascent360. They are widely used for efficient, event-driven data sharing. Clients can integrate webhooks to send relevant data (e.g....

44. Getting Started with SMS Marketing

    Last Updated: 11/13/2025 in Platform features SMS Marketing
    Curious about SMS marketing? This 15 minute webinar offers helpful information on getting started with this new channel. Your browser does not support HTML5 video. Getting Started Here are the basic steps involved in getting st...

45. Holiday Email Marketing Best Practices

    Last Updated: 10/29/2025 in Platform features Email Designer Best Practices & FAQ
    2025 Holiday Email Marketing Best Practices: Thanksgiving, BFCM and Christmas The holiday season is a high-stakes time for email marketers. With inboxes overflowing and consumer expectations rising, your email strategy needs to be sharper than ...

46. AMP for Email

    Last Updated: 10/14/2025 in Platform features Email Designer Using the Editor
    AMP (Accelerated Mobile Pages) is an open-source web component framework that enables senders to send dynamic, interactive elements through email. Ascent360 supports Image Carousels through the AMP framework.  Prior to sending AMP-enabled conte...

47. Troubleshooting Slow Queries in the Customer Data Platform

    Last Updated: 10/09/2025 in Support
    There a number of factors that impact the duration for a query run time. We give our clients a great deal of flexibility with the queries they can run. As a result, some queries can be quite complex and take a longer time to process. Below are som...

48. Making Edits in Data Dictionary

    Last Updated: 10/08/2025 in Platform features Data Dictionary
    The Data Dictionary page lets users view and manage Audience Builder fields, including their categories, descriptions, order, and visibility. Database Insights > Data > Data Dictionary Update a Field's Category Name The Category Name  of t...

49. HTML Email Importer

    Last Updated: 10/01/2025 in Platform features Email Designer Adding Content
    The HTML Email Importer allows you to import entire HTML templates into the Ascent360 email editor. Use this feature to import emails from template libraries around the web, upload directly from your device, or transfer email designs from a previo...

50. Email Delivery Best Practices

    Last Updated: 09/30/2025 in Platform features Email Designer Email Deliverability
    Email deliverability is critical to the success of your marketing campaigns. Even the most compelling content won’t drive results if it doesn’t reach your audience’s inbox. This guide outlines best practices to help ensure your emails are deliv...

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