Popular Articles

31. What is a RFM Score?

    Last Updated: 11/10/2023 in Data and integrations Data and integrations FAQs
    Ascent360 has an aggregate called RFM -- “Recency, Frequency and Monetary”. At its core, the RFM score is a tool to understand customer value by comparing individuals against one another. RFM has been used in database marketing for 20+ years. Rece...

32. Contactability Reporting

    Last Updated: 02/15/2024 in Reporting Database Reporting
    The contactability page explores the different ways you can contact people in the CDP. Learn more about the types of consents, email metrics and postal contactability of the people in your CDP.

33. Refreshing Counts: The Contactability Panel

    Last Updated: 08/03/2023 in Platform features Audience Builder (Segmentation) Audience Builder FAQ
    Learn how your universe selection affects the results of your audience or campaign. Choose different list types and permissions to use an audience or a campaign for different marketing channels.

34.  Landing Page Builder Technical Setup Details

    Last Updated: 08/25/2023 in Platform features Landing Page Builder
    Landing Pages > All Landing Pages The Ascent360 Landing Page Builder allows for the creation of landing pages and forms to gather information from new subscribers and prospects into the Customer Data Platform. Use the Landing Page Builder to c...

35. Create a Support Ticket

    Last Updated: 08/15/2025 in Support
    How to create a ticket in the help desk

36. Data Sources

    Last Updated: 04/25/2023 in Data and integrations
    Database Insights > Data > Data Sources The Data Sources page in the platform provides reporting and insights about data coming from any source system integrations. Use this page to compare relative counts or as a sanity check for active integr...

37. High Level List of Features in the Ascent360 Platform

    Last Updated: 09/14/2023 in Data and integrations
    Below is a high level list of features in the Ascent360 platform. These are not in a specific order but are designed to offer insight into a full catalog of things that can be done within the platform. Data Integration Integrations to 100+ pl...

38. Using Merge Tags

    Last Updated: 11/24/2025 in Platform features Email Designer Using the Editor
    How to add personalization to your emails.

39. Designing Responsive Emails

    Last Updated: 03/08/2023 in Platform features Email Designer Best Practices & FAQ
    By default, all emails designed in Ascent360 are responsive. This means that they will automatically stack rows with multiple columns and adjust the layout to the device size and orientation that will be used to display the email. However , it is ...

40. Data Quality Page

    Last Updated: 09/27/2023 in Reporting Database Reporting
    The data quality page displays all sorts of information about the quality of the data in the CDP. Visit this page to learn about how complete the contact data is and which sources pull the best data.

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