New Articles

1. March 2024 Webinar - Building Proficiency in Audience Builder

   Created On: 03/28/2024 in Webinars
   Your browser does not support HTML5 video. This is a recording of our live session on March 28, 2024. In this 25-minute webinar, we dive into all things audience builder. We hope you enjoy this session! Want to learn even more? These article...

2. Using Preference Center With An Email Signup Form

   Created On: 03/25/2024 in Platform features Preference Center
   Preference Center Setup Currently, preference center and email signup forms live in two separate processes. This solution allows clients to link an email signup form to a preference center form and collect preferences at the time of initi...

3. February 2024 Webinar - Hospitality Playbook

   Created On: 02/29/2024 in Webinars
   Your browser does not support HTML5 video. Topic: Winning Strategies to Elevate Your Marketing Host: Richelle Miller, CSM here at Ascent360 This is a recording of our live session on February 27, 2024.  ...

4. CDP Hygiene

   Created On: 02/27/2024 in Platform features Audience Builder Complex Audience Builder (Advanced Topic)
   Conducting the following processes will help to keep your CDP at optimal speed. User Permissions  As your team experiences turnover, it’s important to notify the Ascent360 team that their account permissions are no longer needed T...

5. Audience Building Best Practices

   Created On: 02/27/2024 in Platform features Audience Builder
   Use the following best practices to construct optimal audiences in the CDP. Simplifying the Query Instead of resorting to using multiple unique Product Descriptions, consider using product classifications fields to zero in on the desired audi...

6. Overview

   Created On: 02/26/2024 in Platform features Audience Builder
   There are two main methods of building an audience in the Ascent360 platform: 1. Audience Builder a. “Advanced Query” within Audience Builder 2. Complex Audience Builder When to use “Audience Builder”? For one-ti...

7. How to Verify DMARC

   Created On: 01/15/2024 in Releases & Announcements
   To check if your domain(s) successfully have DMARC in place, follow these steps. Navigate to https://mxtoolbox.com/dmarc.aspx Enter your domain into the search box, then click the orange "DMARC Lookup" button.  A successful D...

8. 2024 Release Notes - New Product Features, Bug Fixes, and Improvements

   Created On: 01/10/2024 in Releases & Announcements
   January 01/08/24 What's New Ascent360 Preference Center New ability to manage Subscriber Groups and Preference Center form in Ascent360. For more information, see Preference Center Overview Integrations Catalog UI/UX enhanceme...

9. Updating Audiences with Year-Specific Source Name

   Created On: 12/27/2023 in Data and integrations Data and integrations FAQs
   At the start of each new calendar year, it's a good idea to audit your audiences to ensure they are all set up correctly. Something important to check for is if any of your audiences incorporate a year-specific source name.  Here is what t...

10. View or Download Email Unsubscribes

    Created On: 12/20/2023 in Reporting Email Reporting
    An email opt-out is an email recipient who has chosen to unsubscribe from emails, marking themselves as  "opted out ”.     There are   two   ways you can view  email opt-outs  in the A...

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