New Articles

1. Email Tracking Parameters Updated

   Published On: 06/16/2025 in Platform features Email Designer Email Settings
   If you utilize Google Analytics UTM tracking, Ascent360 can automatically append a tracking string to each of the links in your emails. Setting this up in Email Settings allows you to set default Tracking Parameters for all your emails. With a...

2. How to Add a Countdown Timer to an Email

   Created On: 06/03/2025 in Platform features Email Designer Adding Content
   Adding a countdown timer to your email is a great way to create urgency and drive engagement, especially during flash sales, special promotions, or holiday campaigns. While Ascent360 does not currently offer a built-in countdown timer feature, you...

3. Webhook Data Collection

   Published On: 05/28/2025 in Data and integrations Webhooks
   Webhook Overview What is a Webhook? Webhooks offer a simple, real-time way to send data from client applications to Ascent360. They are widely used for efficient, event-driven data sharing. Clients can integrate webhooks to send relevant data...

4. View or Edit Audiences within Complex Audience Builder

   Created On: 05/14/2025 in Platform features Audience Builder Complex Audience Builder (Advanced Topic)
   ✨ New Feature: Edit Audience Criteria Without Leaving Complex Audience Builder We’ve rolled out a powerful new update in Complex Audience Builder to streamline your workflow and save you time. What’s new? You can now click the configuration ...

5. Revenue Attribution

   Published On: 04/29/2025 in Platform features Marketing Campaigns Revenue Attribution
   How Ascent360 calculates Revenue Attribution

6. The European Accessibility Act (EAA)

   Created On: 03/27/2025 in Releases, Announcements & Webinars
   As your Customer Data Platform and Marketing Automation provider, we want to keep you up-to-date on a new piece of legislation coming down the pike. The European Accessibility Act (EAA) will come into effect June 2025 , and will have several impl...

7. Custom Requests

   Created On: 03/26/2025 in Support
   To streamline project planning and ensure we capture key details upfront, we require a Project Brief Form for new projects, integrations, and any requests involving custom development. When to Complete a Project Brief: If you're requesting ...

8. Webhook-Triggered Emails

   Published On: 03/14/2025 in Platform features Email Designer Using the Editor
   You can now trigger emails through a webhook in Ascent360, allowing you to send event-based emails and include dynamic data in the payload. This guide will walk you through the steps to set up a webhook-triggered email. Why Use a Webhook...

9. Why are my counts different than expected?

   Published On: 03/03/2025 in Getting started guide Getting Started FAQs
   Ascent360 employs an in-depth sanitation, matching, and de-duplication process to determine a "Golden Record" each time data is loaded to your platform. This article explains the counts you may find in Ascent360. How Ascent360 Imports Data C...

10. Getting Started with SMS Marketing

    Created On: 02/26/2025 in Platform features SMS Marketing Training Videos
    Curious about SMS marketing? This 15 minute webinar offers helpful information on getting started with this new channel. Your browser does not support HTML5 video. Getting Started Here are the basic steps involv...

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