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151. Design Library

     Created On: 11/23/2020 in Platform features Email Designer Adding Content
     All about the email designer library of email designs. The design library is a listing of designs users in your account have created and sent. You can organize these designs into folders.

152. Marketing Campaign Overview

     Created On: 11/16/2020 in Platform features Marketing Campaigns
     What is a Marketing Campaign? A ‘marketing campaign’ is the name we give to any set of outbound communications sent to a group of targeted individuals, that can tracked and measured in terms of revenue generation. All of the following are examp...

153. Revenue Attribution

     Created On: 05/06/2020 in Platform features Marketing Campaigns Revenue Attribution
     How Ascent360 calculates Revenue Attribution

154. Data Quality Page

     Created On: 11/26/2019 in Reporting Database Reporting
     The data quality page displays all sorts of information about the quality of the data in the CDP. Visit this page to learn about how complete the contact data is and which sources pull the best data.

155. How Ascent360 defines email permission for contacts under CASL

     Created On: 10/04/2019 in Data and integrations Email Permissions
     Email contacts that are known Canadians will be processed under Canadian Anti-Spam Law (CASL) rules.  Identifying CASL Applicable Individuals Ascent360 identifies individuals as Canadians if they have a known address in Canadian territory or i...

156. What is the difference between an individual, customer and a prospect?

     Created On: 10/04/2019 in Getting started guide Getting Started FAQs
     The Ascent360 CDP has three different classifications for "people" records. These are: Individuals: An individual is a unique contactable person in the database after matching and de-duplication. An individual can be either a Customer or a Prosp...

157. Email Attribution: What it is and how it works

     Created On: 10/04/2019 in Platform features Marketing Campaigns Revenue Attribution
     Ascen t360  has a proprietary revenue attribution system to measure revenue from email campaigns.  Because Ascent360 provides an omni-channel Customer Data Platform to capture and combine data from multiple source systems, Ascent360 is well-posit...

158. Data Dictionary (For Reporting Users)

     Created On: 10/04/2019 in Platform features Data Dictionary
     The Data Dictionary page provides a list of fields available in your Ascent360 Platform. The Data Dictionary also provides a visualization of how well populated your available fields are.  If you are looking for information on making edits on the D...

159. How Audience Builder and Complex Audience Builder Work Together to Create Complex Queries

     Created On: 10/04/2019 in Platform features Audience Builder Complex Audience Builder (Advanced Topic)
     Learn how audience selector and campaign manager can be used in conjunction to create complex queries for your marketing needs.

160. Creating an Audience

     Created On: 10/04/2019 in Platform features Audience Builder
     Learn how to create an audience using fields from your CDP to create custom segments of individuals in your database based on their demographics, email history, purchase history, or other behavior.

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