New Articles

  1. Field Types

    Configuring a Text Field To configure a text field, use the center arrow buttons to move values from “Possible Values” to "Selected Values" to include them in your audience. Configuring a Numeric Field To configure a number field, choose...
  2. Export Contacts

    Learn how to send your contacts to different platforms, including email service providers, ad network platforms or FTP locations.
  3. Top and Bottom Customers

    The top and bottom customer page displays profiles of the top and bottom customers in the CDP, to learn more about the types of people who are likely to purchase versus people who are unlikely.
  4. Data Sources

    Database Insights > Data > Data Sources The Data Sources page in the platform provides reporting and insights about data coming from any source system integrations. Use this page to compare relative counts or as a sanity check for active integr...
  5. Contactability Reporting

    The contactability page explores the different ways you can contact people in the CDP. Learn more about the types of consents, email metrics and postal contactability of the people in your CDP.
  6. Geography Reporting

    The geography page shows where the people in the CDP live, including an overall international heat map, and maps of the top metro areas and states of the people in the CDP.
  7. RFM (Recency, Frequency, Monetary) Scores

    The RFM  page in the Ascent360 Portal displays visuals relating to RFM (Recency, Frequency, and Monetary) data for individuals in the database. RFM is a tool to understand customer value by comparing individuals against one another. Recency - How...
  8. Demographics

    The demographics page displays all of the demographic data present in the CDP.
  9. Database Overview

    The database overview page is a one-stop shop for all information about the CDP. This dashboard displays things like the size of the CDP, how the CDP is growing and trends in the CDP.
  10. Ascent360 Raptor Service - Technical Specifications, Communications Protocol, and Auto-Update

    Ascent360 has many methods for collecting data securely from our clients. This includes batch SFTP, Webhooks, HTTPS POST, Native API and Web Services. In addition to these, Ascent360 has created a Windows Service, Raptor, that can collect data fro...