New Articles

171. Email Attribution: What it is and how it works

     Created On: 10/04/2019 in Platform features Marketing Campaigns Revenue Attribution
     Ascen t360  has a proprietary revenue attribution system to measure revenue from email campaigns.  Because Ascent360 provides an omni-channel Customer Data Platform to capture and combine data from multiple source systems, Ascent360 is well-posit...

172. Data Dictionary (For Reporting Users)

     Created On: 10/04/2019 in Platform features Data Dictionary
     The Data Dictionary page provides a list of fields available in your Ascent360 Platform. The Data Dictionary also provides a visualization of how well populated your available fields are.  If you are looking for information on making edits on the D...

173. How Audience Builder and Complex Audience Builder Work Together to Create Complex Queries

     Created On: 10/04/2019 in Platform features Audience Builder Complex Audience Builder (Advanced Topic)
     Learn how audience selector and campaign manager can be used in conjunction to create complex queries for your marketing needs.

174. Creating an Audience

     Created On: 10/04/2019 in Platform features Audience Builder
     Learn how to create an audience using fields from your CDP to create custom segments of individuals in your database based on their demographics, email history, purchase history, or other behavior.

175. Field Types

     Created On: 10/04/2019 in Platform features Audience Builder
     Configuring a Text Field To configure a text field, use the center arrow buttons to move values from “Possible Values” to "Selected Values" to include them in your audience. Configuring a Numeric Field To configure a number field, choose...

176. Export Contacts

     Created On: 10/04/2019 in Platform features Audience Builder
     Learn how to send your contacts to different platforms, including email service providers, ad network platforms or FTP locations.

177. Top and Bottom Customers

     Created On: 09/27/2019 in Reporting Database Reporting
     The top and bottom customer page displays profiles of the top and bottom customers in the CDP, to learn more about the types of people who are likely to purchase versus people who are unlikely.

178. Data Sources

     Created On: 09/27/2019 in Data and integrations
     Database Insights > Data > Data Sources The Data Sources page in the platform provides reporting and insights about data coming from any source system integrations. Use this page to compare relative counts or as a sanity check for active integr...

179. Contactability Reporting

     Created On: 09/27/2019 in Reporting Database Reporting
     The contactability page explores the different ways you can contact people in the CDP. Learn more about the types of consents, email metrics and postal contactability of the people in your CDP.

180. Geography Reporting

     Created On: 09/27/2019 in Reporting Database Reporting
     The geography page shows where the people in the CDP live, including an overall international heat map, and maps of the top metro areas and states of the people in the CDP.

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