New Articles

  1. How often does the platform Auto Save my email?

    The autosave interval in Email Designer is set at 60 seconds after the last change to the email. If you try to navigate away from the email design page with unsaved changes, you'll get prompted to save or exit without saving. As a best practice, ...
  2. Upload List Email

    Your browser does not support HTML5 video. Overview The " Upload List Email " feature allows users to quickly send emails or texts from the Ascent360 CDP to recipients that may not already be in the database or accessible through an ...
  3. Making Edits in Data Dictionary

    The Data Dictionary page provides a list of fields available in your Ascent360 Platform. Users have the ability to update the category, field name, field description, sort order, or configure the field's visibility in various outputs.  Database In...
  4. What is a RFM Score?

    Ascent360 has an aggregate called RFM -- “Recency, Frequency and Monetary”. At its core, the RFM score is a tool to understand customer value by comparing individuals against one another. RFM has been used in database marketing for 20+ years. Rece...
  5. What is an "Individual" in Ascent360?

    When customer records are loaded into the database, Ascent360 employs a thorough sanitation, matching, and de-duplication process to determine a “Golden Record” for each individual. This article will help you understand which records Ascent360 will ...
  6. Ascent360 Aggregates

    The Ascent360 Platform calculates Customer Aggregates from your source system data. These fields can be extremely valuable for marketing! These "aggregated fields" are re-calculated each night with any new data that enters the system.  Definiti...
  7. Using the Web Tracking Pixel

    How to Use the Ascent360 Web Tracking Pixel Once you have successfully installed the Web Tracking Pixel on your website, the URL’s will now be able to track and send data back to the Ascent360 CDP. Please note that data can only be tracked fr...
  8. Data Security Best Practices

    How to pass data securely
  9. Additional Products and Services

    The following are additional products & services we offer: No. Item Description Price Recurrence 1 Client Success   Consulting  & Prepaid Time 1:1 strategic consulting with a Client Success Manager. Pay for a specific number of h...
  10. Email Revenue Reporting

    So, you're at a place where you want to start digging into your email performance and go beyond  the KPIs of open, click, unsubscribes. Fantastic! As of September 2023, we don't yet have a way to pull the exact products/items purchased from a speci...