Updated Articles

101. View or Download Email Unsubscribes

     Last Updated: 12/20/2023 in Reporting Email Reporting
     An email opt-out is an email recipient who has chosen to unsubscribe from emails, marking themselves as  "opted out ”.     There are   two   ways you can view  email opt-outs  in the Ascent360 Platform .  In audience builde...

102. Update a Recurring Audience Using the Source Name Field

     Last Updated: 11/29/2023 in Platform features Audience Builder
     Ascent360 Source Names dynamically populate the campaign year based on the date of the submission, which results in a new Source Name for every year that there are submissions. The following sources are included in this process: Ascent360 created ...

103. How often does the platform Auto Save my email?

     Last Updated: 11/28/2023 in Platform features Email Designer Best Practices & FAQ
     The autosave interval in Email Designer is set at 60 seconds after the last change to the email. If you try to navigate away from the email design page with unsaved changes, you'll get prompted to save or exit without saving. As a best practice, ...

104. Making Edits in Data Dictionary

     Last Updated: 11/10/2023 in Platform features Data Dictionary
     The Data Dictionary page provides a list of fields available in your Ascent360 Platform. Users have the ability to update the category, field name, field description, sort order, or configure the field's visibility in various outputs.  Database In...

105. Facebook Ads Integration Requirements

     Last Updated: 11/10/2023 in Data and integrations Integrations Outbound Integrations Facebook
     Ascent360 can integrate directly with your Facebook Ads Business Manager account. (Please note, this is not   the same as the Facebook Ads Business Suite.) This integration allows you to export audiences from Audience Builder directly into your ...

106. Ascent360 Aggregates

     Last Updated: 11/10/2023 in Data and integrations Platform Architecture
     The Ascent360 Platform calculates Customer Aggregates from your source system data. These fields can be extremely valuable for marketing! These "aggregated fields" are re-calculated each night with any new data that enters the system.  Definiti...

107. What is a RFM Score?

     Last Updated: 11/10/2023 in Data and integrations Data and integrations FAQs
     Ascent360 has an aggregate called RFM -- “Recency, Frequency and Monetary”. At its core, the RFM score is a tool to understand customer value by comparing individuals against one another. RFM has been used in database marketing for 20+ years. Rece...

108. What is an "Individual" in Ascent360?

     Last Updated: 11/10/2023 in Getting started guide
     When customer records are loaded into the database, Ascent360 employs a thorough sanitation, matching, and de-duplication process to determine a “Golden Record” for each individual. This article will help you understand which records Ascent360 will ...

109. Using the Web Tracking Pixel

     Last Updated: 11/09/2023 in Data and integrations Web Tracking Pixel
     How to Use the Ascent360 Web Tracking Pixel Once you have successfully installed the Web Tracking Pixel on your website, the URL’s will now be able to track and send data back to the Ascent360 CDP. Please note that data can only be tracked fr...

110. AscendRMS Integration Configuration and Troubleshooting

     Last Updated: 10/30/2023 in Data and integrations Integrations Inbound Integrations
     For clients integrating the AscendRMS POS system with Ascent360, Ascent360 will establish queries that regularly deliver customer and transaction information to Ascent360. This article serves as an overview to the integration configuration and provi...

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