Updated Articles

111. Facebook Ads Integration Requirements

     Last Updated: 11/10/2023 in Data and integrations Integrations Outbound Integrations Facebook
     Ascent360 can integrate directly with your Facebook Ads Business Manager account. (Please note, this is not   the same as the Facebook Ads Business Suite.) This integration allows you to export audiences from Audience Builder directly into your ...

112. Ascent360 Aggregates

     Last Updated: 11/10/2023 in Data and integrations Platform Architecture
     The Ascent360 Platform calculates Customer Aggregates from your source system data. These fields can be extremely valuable for marketing! These "aggregated fields" are re-calculated each night with any new data that enters the system.  Definiti...

113. What is a RFM Score?

     Last Updated: 11/10/2023 in Data and integrations Data and integrations FAQs
     Ascent360 has an aggregate called RFM -- “Recency, Frequency and Monetary”. At its core, the RFM score is a tool to understand customer value by comparing individuals against one another. RFM has been used in database marketing for 20+ years. Rece...

114. What is an "Individual" in Ascent360?

     Last Updated: 11/10/2023 in Getting started guide
     When customer records are loaded into the database, Ascent360 employs a thorough sanitation, matching, and de-duplication process to determine a “Golden Record” for each individual. This article will help you understand which records Ascent360 will ...

115. Using the Web Tracking Pixel

     Last Updated: 11/09/2023 in Data and integrations Web Tracking Pixel
     How to Use the Ascent360 Web Tracking Pixel Once you have successfully installed the Web Tracking Pixel on your website, the URL’s will now be able to track and send data back to the Ascent360 CDP. Please note that data can only be tracked fr...

116. AscendRMS Integration Configuration and Troubleshooting

     Last Updated: 10/30/2023 in Data and integrations Integrations Inbound Integrations
     For clients integrating the AscendRMS POS system with Ascent360, Ascent360 will establish queries that regularly deliver customer and transaction information to Ascent360. This article serves as an overview to the integration configuration and provi...

117. How Audience Builder and Complex Audience Builder Work Together to Create Complex Queries

     Last Updated: 10/18/2023 in Platform features Audience Builder Complex Audience Builder (Advanced Topic)
     Learn how audience selector and campaign manager can be used in conjunction to create complex queries for your marketing needs.

118. Installing the Web Tracking Pixel

     Last Updated: 10/03/2023 in Data and integrations Web Tracking Pixel
     The Ascent360 Web Tracking Pixel allows clients to track browsing behavior on your website from known customers who click through an email. Collecting this browsing behavior allows for more sophisticated segmentation based on past behavior.  ...

119.  Getting Started: Platform Orientation

     Last Updated: 10/03/2023 in Getting started guide
     This video is an introduction to the platform. This will help you get started with Audience Builder, email design, and walk through the process of sending an email.  Welcome: 00:00-00:54 How to Access Help: 00:55-2:05 Building an Audience: ...

120. Data Quality Page

     Last Updated: 09/27/2023 in Reporting Database Reporting
     The data quality page displays all sorts of information about the quality of the data in the CDP. Visit this page to learn about how complete the contact data is and which sources pull the best data.

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