Updated Articles
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CDP Hygiene
Last Updated: 02/27/2024 in Platform features Audience Builder Complex Audience Builder (Advanced Topic)Conducting the following processes will help to keep your CDP at optimal speed. User Permissions As your team experiences turnover, it’s important to notify the Ascent360 team that their account permissions are no longer needed This assists... -
Audience Building Best Practices
Use the following best practices to construct optimal audiences in the CDP. Simplifying the Query Instead of resorting to using multiple unique Product Descriptions, consider using product classifications fields to zero in on the desired audi... -
Creating an Audience
Learn how to create an audience using fields from your CDP to create custom segments of individuals in your database based on their demographics, email history, purchase history, or other behavior. -
Overview
There are two main methods of building an audience in the Ascent360 platform: 1. Audience Builder a. “Advanced Query” within Audience Builder 2. Complex Audience Builder When to use “Audience Builder”? For one-time communication/promoti... -
Contactability Reporting
The contactability page explores the different ways you can contact people in the CDP. Learn more about the types of consents, email metrics and postal contactability of the people in your CDP. -
Overview: Email Design Best Practices
Following these best practices will help ensure you are able to design your emails to cover the vast array of email clients and devices being used to view emails today. To summarize, here are some key best practices: (we have separate articles on e... -
Use Your Hierarchy Export To Build Better Audiences
What is a Hierarchy Export A hierarchy export shows the classification of all of your products within Audience Builder. With this knowledge, you can confidently create audiences using higher level classification than 'Product/Item Description' ... -
How to build audiences using web tracking data
Note: You must have the Ascent360 "web tracking pixel" installed on your website to begin collecting this type of data in the platform. Once the pixel is installed, you will begin seeing tracking data in Audience Builder (under the "Web Tracking" se... -
Data and integrations FAQs
Last Updated: 12/27/2023 in Data and integrations -
Updating Audiences with Year-Specific Source Name
At the start of each new calendar year, it's a good idea to audit your audiences to ensure they are all set up correctly. Something important to check for is if any of your audiences incorporate a year-specific source name. Here is what that might...
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