Popular Articles

  1. Acoustic Login Changes

    You may have seen one of several announcements from Acoustic about upcoming changes to the user experience as Acoustic separates from IBM. We wanted to share some pertinent information with you to avoid any confusion about the upcoming changes. U...
  2.  Exciting Changes to the CDP

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  3. Dropping and Picking Up Files with File Management

    The Ascent360 File Management system is an area where you can drop or pick up files. This makes it convenient to securely drop files that contain PII (like lists of contacts). Downloading a File To download a file, check the box next to the f...
  4. High Level List of Features in the Ascent360 Platform

    Below is a high level list of features in the Ascent360 platform.  These are not in a specific order but are designed to offer insight into a full catalog of things that can be done within the platform. Data Integration: Productized integr...
  5. Derived Variable and Aggregates

    Individual Aggregate and Derived Variables The Ascent360 Customer Data Platform has the ability to store and create variables that aggregate data from other fields.  These aggregated fields are at the Individual (or Person) level which means t...
  6. Allowing Ascent360 Access to Your Facebook Ads Account

    Before you Begin: Accept Facebook’s Terms of Service Navigate to: https://www.facebook.com/ads/manage/customaudiences/tos/ Read the terms of service & click the accept button. After you accept the terms, the banner should change to s...
  7. Data Dictionary (for administrators)

    Overview A data dictionary page is available in each clients' portal, under the "Data Sources" menu item. By default, the editable version of this page is only available to administrative users. This page has many functions. You c...
  8. What is an "Individual" in Ascent360?

    When Ascent360 pulls customer records into our system from our clients source systems, we need to decide which records are complete and should be stored as a "customer record", which ones should be matched to individuals already in the dat...
  9. Understanding RFM

    Ascent360 utilizes a customer value calculation called RFM, which stands for “Recency, Frequency and Monetary”.  At its core, RFM is a method for understanding customer value and has been used in direct / database marketing for abou...
  10. Email Attribution: What it is and how it works

      Email Revenue Attribution   Ascen t360  has created a revenue attribution system to measure revenue from email campaigns.      Although for some pure ecommerce customers, this can be done via a  web an...