Updated Articles

131. Data Dictionary (For Reporting Users)

     Last Updated: 06/07/2023 in Platform features Data Dictionary
     The Data Dictionary page provides a list of fields available in your Ascent360 Platform. The Data Dictionary also provides a visualization of how well populated your available fields are.  If you are looking for information on making edits on the D...

132. What is the difference between an individual, customer and a prospect?

     Last Updated: 06/07/2023 in Getting started guide
     The Ascent360 CDP has three different classifications for "people" records. These are: Individuals: An individual is a unique contactable person in the database after matching and de-duplication. An individual can be either a Customer or a Prosp...

133. What is the difference between an individual, customer and a prospect?

     Last Updated: 06/07/2023 in Getting started guide Getting Started FAQs
     The Ascent360 CDP has three different classifications for "people" records. These are: Individuals: An individual is a unique contactable person in the database after matching and de-duplication. An individual can be either a Customer or a Prosp...

134. RFM (Recency, Frequency, Monetary) Scores

     Last Updated: 06/07/2023 in Reporting Database Reporting
     The RFM  page in the Ascent360 Portal displays visuals relating to RFM (Recency, Frequency, and Monetary) data for individuals in the database. RFM is a tool to understand customer value by comparing individuals against one another. Recency - How...

135. Email Attribution: What it is and how it works

     Last Updated: 06/07/2023 in Platform features Marketing Campaigns Revenue Attribution
     Ascen t360  has a proprietary revenue attribution system to measure revenue from email campaigns.  Because Ascent360 provides an omni-channel Customer Data Platform to capture and combine data from multiple source systems, Ascent360 is well-posit...

136. Working with icons

     Last Updated: 06/07/2023 in Platform features Email Designer Using the Editor
     How to use the icons content block in your email. Several layouts can be created by combining icons or small images, often with some copy.

137. Working with borders

     Last Updated: 06/07/2023 in Platform features Email Designer Using the Editor
     Working with Borders For those structural and content elements where you can set a border, you have the option to do so for all sides, or for each side individually. This gives you flexibility in setting the look and feel of your email message....

138. Working with Menus

     Last Updated: 06/07/2023 in Platform features Email Designer Using the Editor
     How to use the menu content block to add a menu to your email design

139. Field Types

     Last Updated: 06/07/2023 in Platform features Audience Builder
     Configuring a Text Field To configure a text field, use the center arrow buttons to move values from “Possible Values” to "Selected Values" to include them in your audience. Configuring a Numeric Field To configure a number field, choose...

140. Facebook

     Last Updated: 06/07/2023 in Data and integrations Integrations Outbound Integrations

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